B.A. Mass Communication First Year Notes

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BA MASS COMM FIRST YEAR NOTES

Contents
1. Definition, Nature and Scope of Communication
2. Types of Communications
3. Mass Communications and its Nature and Scope
4. Process of Communications/Models of Communications – Aristotle, Laswell, Shannon & Weaver and Osgood and Schramm’s models 5. Barriers to Communications
6. Origin and Development of Newspapers
7. Bengal Gazette/Hickey’s Gazette/ Origin of Newspapers in India 8. Role of newspapers in India’s struggle for Independence 9. Broadcast Media – Origin and Development
10. Functions of Media
11. Role of Media in Society
12. Three Media Theories – Authoritarian, Libertarian and Social Responsibility Theory 13. MK Gandhi as a Journalist.
14. Growth and Development of AIR
15. Objectives of AIR
16. Vividh Bharathi
17. Recent Innovations in AIR/FM Radio
18. Origin and Development of TV in the world
19. Origin and Development of TV in India/Doordarshan/SITE 20. Prasar Bharathi Act 1990
21. Commercial Service in DD/ DD through 70s and 80s
22. Public service broadcasting and social responsibility/Role of TV in Promoting Development and Social Change 23. Programme Content of AIR
24. Programme Content of DD
25. Contribution of radio to development
26. Growth and Impact of Satellite Television in India

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UNIT 1: Communication and its role in society, Types of Communication, Print, Radio, TV, & Films; Process of Mass Communication. What is Communication
Interaction, interchange, transaction, dialogue, sharing, communion, and commonness are the ideas that crop up in any attempt to define the term communication. By definition, communication has been defined as –

Biologically - “an activity by an organism that changes or has the potential to change the behavior of other organisms.” “The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior,” Therefore, communication is not just sending and receiving messages but also involves countless ways of keeping in touch and being connected – by not just words and music, pictures and print, postures and plumages, to every move that catches someone’s eye and every sound that resonates upon another’s ears. Paul Watzlavick, an Austrian-American psychologist, once said, “One cannot not communicate”. He means that every behavior is a kind of communication and because behavior does not have a counterpart (there is no anti-behavior), it is not possible not to communicate. Examples of this include facial gestures (smiling, frowning), body language (arms crossed, giving someone the "finger", legs shaking resembling nervousness, sitting upright giving someone their full attention), and the impression you give to others with your appearance (dress, body image, body odor). Also, the tone of your voice can be expressed non-verbally. For instance, if you are saying one thing, but your tone of voice is saying another, then that reflects how you are truly feeling without speaking a word about it (yelling and crying while saying your okay). Nature and Scope of Communication

Communication is part of the very fabric of society. It takes place at all levels between peoples and between institutions from government to people,, from people back to government and through many channels both interpersonal and mediated. For living beings – humans and animals, the need for communication is as basic as the hunger for food and drink and even more so. The need for communication is both individual and social need. It is both a natural individual demand and a requirement of social existence to use communication resources in order to engage in the sharing of experiences through words or symbol mediated interaction. The severest punishment for a child is to be isolated to be left alone not to be spoken to. Grown ups too and especially the aged need company, need to communicate. Society punishes criminals by locking them up in...
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