Swot Analysis

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SWOT Anaysis
Strengths
The Kitchen will be located in downtown named Main Street. Main Street is home to 25 restaurants, which vary greatly. I will be leasing a space of 3,000 sqaure feet in the Lovinger Building, which is decorated beautifully with exposed brick and a great layout. It is in the heart of downtown Libertyville on the West side of Milwaukee street. I found my inspiration to open The Kitchen from my trip to NYC 2 years ago. I visited the very popular Café Lalo in Manhatten, which was also in the movie You’ve Got Mail (one of my favorites). The Kitchen will offer a place to sit, relax, and enjoy the company of friends. I have often found myself wanting to go to a place in the late night hour nearby, that wasn’t a bar. The Kitchen will provide an atmosphere that welcomes you to read the paper, sip coffee, study and enjoy a cupcake or dessert. We will have extensive hours serving brunch, dinner, and the night life. We will be open daily from 8am-3am. The Kitchen will specialize in cupcakes and drinks. The cupcakes will range from a simple vanilla cupcake with vanilla buttercream to a maple bacon pancake cupcake with maple cream cheese frosting. I will serve other desserts, and our dinner menu will be mostly comfort foods. We will offer an extensive wine list accompanied by a spirits, brunch, dinner and desserts menu.

Weaknesses
The Kitchen will be a partnership. The weakness of our company is the limited funds. Myself and my friend, Jackie, who has extensive knowledge managing a cakery, will be co-owners. I am able to provide 30k of my own funds, she is able to contribute 10k and the rest will be loans. The difficulty of this Café are the hours. I want to appeal to all crowds. Whether it is meetings for work, students studying, friends gathering or anyone wanting a drink and dessert at night, the hours will be difficult, and it will be exhausting.

Opportunities
The Kitchen will be given a 10k construction grant from the owner of the...
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