Starbuck Strategy analysis

Module 2: understanding the external environment 2.1 What type of org is Starbucks? ..................................................................................................................................3 2.2 Identify the industry, product segments and value chain ...........................................................................................3 2.3What is the current life cycle position of the industry (and demonstrate why?)..........................................................4 2.4 What are the key issues that will affect historical/future industry growth? What are their likely impact and the overall assessment of the industry’s future growth? PESTEL ..........................................................................................................5 2.5What are the key issues that will affect historical/future industry profitability? What is their likely impact and the overall assessment of the industry’s future profitability? Porter’s 5 forces ...........................................................................6 2.6 材料里有否提到different customer market segments in the industry? .................................................................9 2.7 The basis of competition in the industry........................................................................................................................9 2.8 Key competitors in the industry (strengths and weaknesses) .......................................................................................10 2.9 What are the key factors that are critical for the org to do well in order to be successful?.......................................13 2.10 Are there any strategic groups that org in the industry compete in? ........................................................................14
Module 3 understanding the internal environment 3. 1: who are the Stakeholders of the organisation, and what are their expectations from the