Shell is a global group of energy and petrochemical companies. Its headquarters are in The Hague, the Netherlands. It was founded in 1907. The parent company of the Shell group is Royal Dutch Shell plc, which is incorporated in England and Wales. They have around 93,000 employees in more than 90 countries and territories. The company has worldwide proved reserves of 14.1 billion barrels of oil equivalent. The company operates 43,000 gas stations (the world's largest retail fuel network). Shell produces refined products and chemicals at 30 refineries, transports natural gas, trades gas and electricity, and develops renewable energy sources. Shell helps to meet the world's growing demand for energy in economically, environmentally and socially responsible ways. Shell Oil Company is the United States-based subsidiary of Royal Dutch Shell, a multinational oil company ("oil major") of Anglo Dutch origins, which is amongst the largest oil companies in the world. Approximately 22,000 Shell employees are based in the U.S. The head office in the U.S. is in Houston, Texas. Shell Oil Company, including its consolidated companies and its share in equity companies, is one of America’s largest oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers. Shell is the market leader through approximately 25,000 Shell-branded gas stations in the US which also serve as Shell's most visible public presence. Shell Oil Company is a 50/50 partner with the Saudi Arabian government-owned oil company Saudi Aramco in Motiva Enterprises, a refining and marketing joint venture which owns and operates three oil refineries on the Gulf Coast of the United States. It also holds 80% of an exploration firm called Pecten that explores and drills in various offshore locations including the oil basin near Douala, Cameroon in cooperation with the French government-owned Elf Aquitaine
Shell has five core businesses:
* Exploration and production (the "upstream").
* Gas and power, refining and marketing (the "downstream"). * Chemicals, trading and shipping.
IDENTIFYING RELEVANT INDUSTRY FACTORS
1- Market Size and Growth Rate
It is the fifth-largest company in the world (and the second-largest energy company) according to a composite measure by Forbes magazine and one of the six oil and gas "super majors". In 2010 its revenue was $368.056, its show the maximum market share. Shell has grabbed the market and gets the opportunity because of the demand. The year 2011 started well, with the start up of new LNG at Qatar gas 4, and the restart of refinery catalytic crackers at the Port Arthur at end-2010 and at Pernis in February 2011. These projects, combined with the expected 2011 start-up of Pearl gas-to-liquids in Qatar, and new oil sands upgrading capacity in Canada, underpin Shell’s production and financial growth targets for 2012. Because of all these opportunities, shell grab’s its customer attention and get the maximum market share.
Comparison with its Competitors:
The oil sector accounts for about 13.3 per cent of FTSE 100 in the UK. SHELL is one of the largest players in this sector. Shell’s Crude oil production in 2000 stood at 2,274 thousand barrels per-day .Shell's Natural gas production available for sale at 8,212 million standard-cubic-feet per-day .Shell's oil product sales at 5,574 thousand barrels per-day.
BP's crude oil production in 2000 stood at 1,928 thousand barrels per-day, Gas production at 7,609 million cubic-feet per-day.
Total’s crude oil production at 3,240 thousand barrels per-day. Gas sales at 14,471 million cubic-feet per-day.
Exxon-Mobil's liquids production in 2000 stood at 2,600 thousand barrels per-day Exxon-Mobil's natural gas production available for sale at 10,300 million cubic-feet per-day Exxon-Mobil's refinery throughputs at 5,600 thousand barrels per-day Exxon-Mobil's petroleum product...