Retail Promotion Mix

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Retail Promotion Mix

FACULTY OF HOTEL AND TOURISM MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
PULAU PINANG

PLANNING A RETAIL BUSINESS THE STRAWBERRY DONUTS By: STUDENTS NAME | NO. MATRIX | FATIN AZMINA BINTI ZAINAL | 2012302435 | SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN | 2012526473 | NURSYAZREEN BINTI SHADON | 2012376423 | NOOR HAMIZAH SYAZWANI BTE HARRUN | 2012511913 | DIPLOMA IN CULINARY ART HM1151A2 DATE OF SUBMISSION 13 MAC 2013 PLANNING A RETAIL BUSINESS THE STRAWBERRY DONUTS

By: STUDENTS NAME | NO. MATRIX | FATIN AZMINA BINTI ZAINAL | 2012302435 | SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN | 2012526473 | NURSYAZREEN BINTI SHADON | 2012376423 | NOOR HAMIZAH SYAZWANI BTE HARRUN | 2012511913 | An assignment submitted in partial fulfillment of the requirements for the Diploma in Culinary Arts

FACULTY OF HOTEL AND TOURISM MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
PULAU PINANG

HTC 130
INTRODUCTION TO FOOD RETAILING INDUSTRY

13 MAC 2013

TABLE OF CONTENT Page ACKNOWLEDGEMENT i
1.INTRODUCTION TO DOUGHNUTS ENTERPRISE
2.DOUGHNUTS ENTERPRISE 2.1 Retail Format merchandise mix. 2.2 Strategic Planning and Operation Management 2.3 SWOT Analysis 2.4 Retail customer and Target Market 2.5 Evaluation of the target market 2.6 Customer service Level and Services during Pre-transaction,

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