Retail Promotion Mix

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FACULTY OF HOTEL AND TOURISM MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
PULAU PINANG

PLANNING A RETAIL BUSINESS
THE STRAWBERRY DONUTS
By:

STUDENTS NAME| NO. MATRIX|
FATIN AZMINA BINTI ZAINAL | 2012302435 |
SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN| 2012526473| NURSYAZREEN BINTI SHADON| 2012376423|
NOOR HAMIZAH SYAZWANI BTE HARRUN| 2012511913|

DIPLOMA IN CULINARY ART
HM1151A2

DATE OF SUBMISSION
13 MAC 2013
PLANNING A RETAIL BUSINESS
THE STRAWBERRY DONUTS

By:

STUDENTS NAME| NO. MATRIX|
FATIN AZMINA BINTI ZAINAL| 2012302435 |
SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN| 2012526473| NURSYAZREEN BINTI SHADON| 2012376423|
NOOR HAMIZAH SYAZWANI BTE HARRUN| 2012511913|

An assignment submitted in partial fulfillment of the requirements for the Diploma in Culinary Arts

FACULTY OF HOTEL AND TOURISM MANAGEMENT
UNIVERSITI TEKNOLOGI MARA
PULAU PINANG

HTC 130
INTRODUCTION TO FOOD RETAILING INDUSTRY

13 MAC 2013

TABLE OF CONTENT
Page ACKNOWLEDGEMENT i 1.INTRODUCTION TO DOUGHNUTS ENTERPRISE 2.DOUGHNUTS ENTERPRISE

2.1 Retail Format merchandise mix.
2.2 Strategic Planning and Operation Management
2.3 SWOT Analysis
2.4 Retail customer and Target Market
2.5 Evaluation of the target market
2.6 Customer service Level and Services during Pre-transaction, Transaction and Post-transaction
2.7 Merchandise Buying and Handling
2.8 Store Design and Visual Merchandising
2.9 Pricing Policies and Strategies
2.10 Advertising and Promotion Programme
2.11 Location Strategy
2.12 Human Resources and Retail Administration
2.13 Sales Volume
3.RECOMMENDATIONS
5.1 Recommendations
4.CONCLUSION
REFERENCES
APPENDISES

ACKNOWLEDGEMENT

Assalammualaikum, first of all we would like to thanks our lecturer Food Retailing, Pn Rabiatul Adawiyah bt Abdul Rahman for teaching us with full of sincerity and she also work hard in other to make sure that we understand whatever that she teaches us. Secondly, I would like to thanks to my group member for giving me good cooperation during do the task. Without the cooperation, maybe we cannot complete our task very well. Besides that, we would thanks to our beloved parents because support us to do the task had given.

INTRODUCTION OF DOUGHNUT ENTERPRISE

For years , a group of young entrepreneur dwelled on the idea of a unique food concept Malaysia – the simple kind to have at any place and time, yet provide the ultimate sweet tooth experiences. Coincedentally, we also shared a common passion for donuts.

More than just a donuts
Far from being a new concept in some parts of the world where the wheel had already been reinvented, the idea of warm and freshly baked donuts coupled with entertainment value (product theatre ) was still a novelty in Malaysia. We aimed to change the local perception that the donut was just a donut. With our collective experiences in the food and beverage industry, they developed a unique dough mix and a delightful range of the donuts at the lower calorie scale possible. At the same time without compromising the quality and the flavor that donut fan would expect. Making waves

In the...
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