Overview of E Commerce

Topics: Electronic commerce, Marketing, Business-to-business Pages: 12 (1687 words) Published: March 9, 2013
E-Business: An Introduction

Course Format
 Lectures
› Text book
Turban, E; King, D; Lee, J K; Viehland, D (2008), Electronic Commerce: A Managerial Perspective. Prentice Hall, USA)

› Additional handouts will be given in class/ uploaded on Black Board

 Laboratory work (HTML and JavaScript)  Case studies  Role plays

What this course will cover
 Basics of e-Commerce (first week)  Divided into B2C and B2B e-Commerce › Weeks 2-4 B2C e-Commerce › Remainder of the semester B2B e-Commerce

Short exercise (In Groups)
 Define Information Systems  Define Electronic Business  One similarity and one difference between Information Systems and Electronic Business

 Information Systems Efficient and Effective use and application of Information and Communication Technology (ICT) by individuals, organizations and society to improve decision making.

…The Supply Chain

Farms Oceans, lakes & Rivers Manufacturers and Processors Government Distributors Institutions Retailers Households (consumers)





Weeks 5-16

Weeks 2-4

 Four quizzes (5%)
› To keep up with the material

   

Mid-term tests (20%) Group Project (10%+10%) Lab (10% test and 5% assignment) Final exam (40%)

 Group Assignment (10%)
• Assignment 1: “Juice Game” results and analysis. The Juice Game is a supply chain simulation game. You will play it in the Lab classes in weeks 3-6. Submission: 7 April 2013 at 11 am • Assignment 2: Write a report on use of b2b EC in an organization Submission: 12 May 2013 at 11 am

 Mid-Semester tests (20%) Mid-term 1: 17 March 2013 at 3 pm Mid-term 2: 12 May 2013 at 3 pm  Exam (40%)  Comprehensive

Course Objective
Upon completion of this course you will:  understand the concepts, fundamentals and enablers of EC  possess good knowledge of the functionalities of the interorganizational technologies and how they can reengineer business processes  understand issues and challenges involved in the use of ICT to manage inter-organisational business processes  practically plan, design and implement a miniature EC website.

• I will post lecture slides on Black Board every week • I will post required reading by preceding Friday night • I expect you to read required reading prior to the lecture

Any Questions?

E-Business: An introduction

Electronic Commerce: Definitions and Concepts Electronic Commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer networks

Electronic Commerce: Definitions and Concepts e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization

Electronic Commerce: Definitions and Concepts  Pure Versus Partial EC › EC takes several forms depending on the degree of digitization (the transformation from physical to digital) (1) the product (service) sold, (2) the process, (3) the delivery agent (or intermediary)

Exhibit 1.1 The Dimensions of Electronic Commerce

EC Classification
 Classification by nature of the transactions or interactions business-to-business (B2B) E-commerce model in which all of the participants are businesses or other organizations

business-to-consumer (B2C) E-commerce model in which businesses sell to individual shoppers

EC Classification
business-to-business-to-consumer (B2B2C)
E-commerce model in which a business provides some product or service to a client business that maintains its own customers

EC Classification
consumer-to-business (C2B)
E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals seek sellers to bid on products or services they need

consumer-to-consumer (C2C)
E-commerce model in which...
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