Turban Ec2012 Pp 01
Overview of Electronic Commerce
Learning Objectives
1. Define electronic commerce (EC) and
2.
3.
4.
5.
describe its various categories.
Describe and discuss the content and framework of EC.
Describe the major types of EC transactions.
Discuss e-commerce 2.0.
Describe social commerce and social software. Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-2
Learning Objectives
6. Understand the elements of the digital
world.
7. Describe the drivers of EC as they relate to business pressures and organizational responses. 8. Describe some EC business models.
9. Describe the benefits of EC to organizations, consumers, and society.
10. List and describe the major limitations of EC.
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-3
Electronic Commerce:
Definitions
and
Concepts
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-4
Electronic Commerce:
Definitions
and
Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC
EC Organizations
brick-and-mortar (old economy) organizations
Old-economy organizations (corporations) that perform their primary business offline, selling physical products by means of physical agents virtual (pure-play) organizations
Organizations that conduct their business activities solely online click-and-mortar (click-and-brick) organizations
Organizations that conduct some e-commerce activities, usually as an additional marketing channel
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-5
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-6
Electronic Commerce:
Learning Objectives
1. Define electronic commerce (EC) and
2.
3.
4.
5.
describe its various categories.
Describe and discuss the content and framework of EC.
Describe the major types of EC transactions.
Discuss e-commerce 2.0.
Describe social commerce and social software. Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-2
Learning Objectives
6. Understand the elements of the digital
world.
7. Describe the drivers of EC as they relate to business pressures and organizational responses. 8. Describe some EC business models.
9. Describe the benefits of EC to organizations, consumers, and society.
10. List and describe the major limitations of EC.
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-3
Electronic Commerce:
Definitions
and
Concepts
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-4
Electronic Commerce:
Definitions
and
Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC
EC Organizations
brick-and-mortar (old economy) organizations
Old-economy organizations (corporations) that perform their primary business offline, selling physical products by means of physical agents virtual (pure-play) organizations
Organizations that conduct their business activities solely online click-and-mortar (click-and-brick) organizations
Organizations that conduct some e-commerce activities, usually as an additional marketing channel
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-5
Copyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall
1-6
Electronic Commerce: