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In the Name Of ALLAH, The Merciful, The Most Merciful
بسم الله الرحمن الرحيم
--
نسأل الله ان ينفع به عموم المسلمين فى مشارق الارض ومغاربها --
اخر دعونا ان الحمد لله رب العالمين AL

SOUTHERN STATES
UNIVERSITY

STRATEGIC MENAGEMENT

Case 9: Yahoo! Inc. - 2009

KERIM MUHAMMET DIREKCI

NEWPORT BEACH / 2010
YAHOO! INC. EXIST VISION AND MISSION STATEMENTS

VISION

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visithttp://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

MISSION

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.

http://adscriptum.blogspot.com/2010/02/yahoo-no-mission-no-vision.html

WE CAN DEVELOP YAHOO! INC. VISION AND MISSION STATEMENTS IN TWO DIFFERENT WAY

1-
Mission and vision can be developed and shaped by service. This development can be implement with in long – term planning by Yahoo! Inc. Bring advanced of technology and the needs of this diversity, existing structures can reveal changes in the target. The goal of the present structure can reveal the changes in rather than, this structure changes of the basic rules. Yahoo! Inc. is a global Internet media company serving as a search engine, news portal, interactive services (video, music, shopping, etc.), mail services and enterprise solutions. Companies rather than major changes in the scope of the law, this decision may be easier to develop major changes in rank. Rather than their management decisions of the Board decisions are taken by the internal department.

2-
VISION
Strengthen infrastructure with practical solition which is like ‘all in one’. To be best preffered interactive web search engine on the world wide while improving the quality. Work for produce better services with analyzing the competitors.

MISSION
Our mission is to be best interactive portal and seach engine which is preffered use by everyone and also to be preffered by advertisers. Establish a partnership with social network sites to for increase the active using of services and the range of services. OBJECTIVES & STRATEGIES

OBJECTIVES
- Provide maximum service to users to find out whatever they are research in search engine - Provide maximum quality to the users .
- Create the necessary infrastructure for use in maximum comfort compare to our competitors - Focusing the all important applications for reach and provide the users who are expecting for the comfort. - İncrease the amount of users in seacrh engine provide. - Provide fast and quick service for the suppliers.

- Create extra and new services to have stronger relationships with the advertising givers. - Focusing to the solitons for the firm while providing corporate services to them. - Emphasize the interactive services as like sport news, music and video applications.

STRATEGIES
- Provide speacial services for yahoo users with focusing their native countries as like (tr.yahoo.com, yahoo.co.uk, yahoo.co.au) - Increased sharing of content and services to ensure while nested with social networking web sites. - Reach the users who are like to closely follow the agenda with have fresh news about locational.

EXTERNAL ASSESSMENTS

YAHOO! INC. EXTERNAL...
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