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Memory models/Theories + Altruism

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Memory models/Theories + Altruism
December 12, 2012
3.1.6 Evaluate two models or theories of one cognitive process with reference to research studies.
Two Theories for Memory:

The Multi-Store Memory Model:
Sensory Stores
Information directly received from sensory input, i.e. sight/hearing.
Attention determines which parts are transferred to Short Term Storage
Short Term Stores (STS)
Memory with highly limited capacity (10 seconds)
Information is forgotten if not rehearsed/ encoded into long term memory.
Long Term Stores (LTS)
True Information Storage of indefinite capacity.
Retrieval is highly affected by schema, which can distort/alter the memory.
Studies:
Peterson & Peterson (1959)
Lack of Rehearsal causes Short Term Memory to degrade in about 10 seconds\
Glanzer & Cunitz (1996)
Supports LTS and ST due to serial positioning
Items at the beginning of a list are remembered better (attention causes encoding into long term storage)
Items at the end of a list are remembered better (they are still Short term memory during recall)
Evaluations:
High support from experimental studies
Claimed to be too Simplistic & Passive
Insufficient explanation for interactions between 3 memory stores
i.e Encoding into LTS is more complex than the theory claims

The Working Memory Model:
Proposes Central Executive system that allows conscious or automatic attention control
Proposes that Sensory and STM is divided by senses:
Phonological Loop – Auditory Information
Episodic Buffer – Presents an “experience” which leads to the recall of details from LTM (i.e. seeing the page when trying to remember a word on it)
Visuospatial Sketchpad – Visual and Spatial Information
Studies:
Baddley & Hitch (1974) – Ability to efficiently multitask hints at separate parallel instances of STM.
Evaluation:
Explains the performance of multiple cognitive processes simultaneously Storage and Processing is more Active.
Existence of Central Executive reflects the conscious nature of encoding.

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