kodak opportunity
Opportunities
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers
Threats
* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
-------------------------------
Rivalry with Fujifilm[edit]
Japanese competitor Fujifilm entered the U.S. market (via Fuji Photo Film U.S.A.) with lower-priced
film and supplies, but Kodak did not believe that American consumers would ever desert its brand.[30]
Kodak passed on the opportunity to become the official film of the 1984 Los Angeles Olympics; Fuji won
these sponsorship rights, which gave them a permanent foothold in the marketplace. Fuji opened a film
plant in the U.S., and its aggressive marketing and price cutting began taking market share from Kodak.
Fuji went from a 10% share in the early 1990s to 17% in 1997. Meanwhile, Kodak made little headway in
Japan, the second-largest market for photo film and paper after the United States. Fuji also made
headway into the professional market with specialty transparency films such as Velvia and Provia, which
competed successfully with Kodak's signature professional product, Kodachrome, but used the more
economical and common E-6 processing machines which were standard in most processing labs, rather than
the dedicated machines required by Kodachrome. Fuji's films soon also found a competitive edge in
higher-speed negative films, with a tighter grain structure.
In May 1995, Kodak filed a petition with the US Commerce Department under section 301 of the Commerce
Act arguing that its poor performance in the Japanese market was a direct result of unfair practices
adopted by
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers
Threats
* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
-------------------------------
Rivalry with Fujifilm[edit]
Japanese competitor Fujifilm entered the U.S. market (via Fuji Photo Film U.S.A.) with lower-priced
film and supplies, but Kodak did not believe that American consumers would ever desert its brand.[30]
Kodak passed on the opportunity to become the official film of the 1984 Los Angeles Olympics; Fuji won
these sponsorship rights, which gave them a permanent foothold in the marketplace. Fuji opened a film
plant in the U.S., and its aggressive marketing and price cutting began taking market share from Kodak.
Fuji went from a 10% share in the early 1990s to 17% in 1997. Meanwhile, Kodak made little headway in
Japan, the second-largest market for photo film and paper after the United States. Fuji also made
headway into the professional market with specialty transparency films such as Velvia and Provia, which
competed successfully with Kodak's signature professional product, Kodachrome, but used the more
economical and common E-6 processing machines which were standard in most processing labs, rather than
the dedicated machines required by Kodachrome. Fuji's films soon also found a competitive edge in
higher-speed negative films, with a tighter grain structure.
In May 1995, Kodak filed a petition with the US Commerce Department under section 301 of the Commerce
Act arguing that its poor performance in the Japanese market was a direct result of unfair practices
adopted by