International Business Communication

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International Business Communication

Cheung Kong

Graduate School of Business
Sep 2011
TCO International Diversity Management

International Business Communication content
INTERNATIONAL TEAMWORK STUDY SKILLS – VERBAL INTERCTIVE & WRITING

LEADING PEOPLE ACROSS CULTURES

INTERNATIONAL PRESENTATION SKILLS

CROSSCULTURAL MANAGEMENT

INTERNATIONAL BUSINESS COMMUNICATION

LANGUAGE SKILLS

TCO International Diversity Management

How to build a cohesive international study group?
A) What are the key challenges involved in using English as an international study language in a mainly non-native English speaking class? How to overcome them? B) What are the advantages and disadvantages of diverse cultural and profesional backgrounds? C) What skills do we require as individuals in managing diversity? D) What is the most difficult culture to understand, and why? E) What are the challenges to overcome in an 80/20 mix of Chinese to non-Chinese? TCO International Diversity Management

The Email Message

TCO International Diversity Management

THE EMAIL MESSAGE
• You are working in a remote team with colleagues from a mixture of national cultural backgrounds. • You are very dissatisfied with the approach of one teammember to sharing information. • (S)he has failed to meet the criteria you agreed at the beginning of the project, both in terms of quality of information and deadlines. • His/her role in the project is strategically important. • This behaviour will put the project in danger if it continues. • S/He is the same national cultural background as you. • You haven’t met the person yet. • You are at the same hierarchical level. • The language for communicating with fellow teammembers (regardless of their background) is English. • You have 10 minutes to write the person an email. • This email should initiate the feedback process. • PLEASE WRITE CLEARLY.

TCO International Diversity Management

TCO International Diversity Management

TCO International Diversity Management

KEY MESSAGE 1

TCO International Diversity Management

The Low Context - High Context Model

message

TEXT

Culture A

message Culture B

CONTEXT

Edward T Hall & Mildred Hall
TCO International Diversity Management

LOW CONTEXT
• Direct • Explicit • Task focus leads to… good relationships • Work/life balance • Transparency

HIGH CONTEXT
• Indirect • Implicit • Relationship focus leads to… effective tasks • Work/life fusion • Face saving

““Impersonal, cold, untrusting, socially incompetent, insensitive, destructive of relationships”

“ Confusing, unreliable, dishonest, insincere, uncritical, hospitable timewasters”

11 TCO International Diversity Management

KEY MESSAGE 2

TCO International Diversity Management

Effective Communication?

Low context Germany Swiss Germans Belgium India Chile Cuba

High context Japan

Denmark Australia USA Ireland Netherlands Canada
Sweden

France Austria Vietnam UK Italy Argentina

South Korea Thailand China Mexico
Brazil

TCO International Diversity Management

KEY MESSAGE 3

TCO International Diversity Management

John and Erika

Erika: John: Erika:

Good morning John. Hi Erika, great to see you again! How are you today? Well, not really good. I didn‟t sleep well last night, I had a terrible headache. But I took a pill and so I feel a little better now. Good.

John:

TCO International Diversity Management

Jack and Franz

Jack:

ALPHA is a great system! They have been using it for two years now and made big steps ahead with it. This is exactly what we need!

Franz: Is it compatible with our system? Jack: It should be! It has four modules, and we can use at least three of them immediately!

Franz: How much does it cost?

TCO International Diversity Management

Email Feedback Criteria
Low context
I/you focus Start with task

High context
We/us focus Start with relationship

Feedback in message face or...
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