Chapter 1: Globalisation
Ooi Soon Beng
Wild, J.J. & Wild, K.L., (2012). International
Business: The Challenges of Globalization
(Global Edition), 6th Edition, Pearson
Education Limited, U.K
1. Describe the process of globalization and how it
affects markets and production.
2. Identify the two forces causing globalization to
3. Summarize the evidence for each main argument in
the globalization debate.
4. Identify the types of companies that participate in
5. Myths that keep small firms from going global.
will continue to
World is Your Oyster
1) Leading emerging countries will
continue to drive global growth.
2) Emerging enterprises will become a
disruptive force in the global
3) Rising population and prosperity
drive new consumer growth and
4) Emerging markets will become the
5) Global influence grows.
As of 2012, the five BRICS countries represent almost 3 billion people (40% of world population), with a combined nominal GDP of US$13.7 trillion
(25% of global
GDP), and an
trillion in combined
(45% of global
Nano, priced at
less than half
the cost of any
other car on
The cost is
The Chery QQ is
a city car
produced by the
Johnson Electric (China) is the world’s leading manufacturer of small electric motors.
Lenovo (China), which bought IBM's PC business.
BYD (China) is the world's largest maker of nickel-cadmium
Pearl River (China) is the world's biggest manufacturer of pianos. Huawei Technologies (China) is the largest telecommunications equipment maker in the world, after having overtaken Ericsson. Techtronic Industries Ltd (HK) is a global leader in the
manufacture and sale of home improvement products.
Tata Motors (India) bought over two grand old names of
British car makers, Jaguar and Land Rover.
Ranbaxy Pharmaceuticals (India) is among the top ten genericpharmaceutical players in the world. Infosys (India) is a global provider of business consulting and IT services. Forbes ranks Infosys among the world's most
innovative companies .
Embraco (Brazil) is the world’s leader in making compressors, with a 25% market share.
Embraer (Brazil) has surpassed Canada’s Bombardier as the world’s leading maker of regional jets.
Sadia and Perdigão (Brazil), two food companies, derived half of its combined sales of around US$6 billion from exports.
Cemex (Mexico) is one of the largest cement producers in the world. Four fifth of its revenue come from outside Mexico.
Lukoil (Russia), a Russian emerging energy giant, operates in 25 other countries.
percent of the
total in 2011, thus
for the first time
in history. The
ratio is expected
to reach 70
percent by 2030.
In 2010, the total
consumption in the
luxury market reached
excluding private jets,
yachts or luxury cars,
making the country
the world's second
largest consumer of
luxury goods, after
Ancient Wisdom, Relevant Today
All warfare is based on
Know your enemy and
know yourself and you
can fight a hundred
Know the weather and
the field – your victory...
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