Page 1 of 29

International Business

Continues for 28 more pages »
Read full document

International Business

Page 1 of 29
Chapter 1: Globalisation

Globalisation
by
Ooi Soon Beng
Wild, J.J. & Wild, K.L., (2012). International
Business: The Challenges of Globalization
(Global Edition), 6th Edition, Pearson
Education Limited, U.K

1. Describe the process of globalization and how it
affects markets and production.

2. Identify the two forces causing globalization to
increase.
3. Summarize the evidence for each main argument in
the globalization debate.
4. Identify the types of companies that participate in
international business.
5. Myths that keep small firms from going global.
Macroeconomics

Economic
boundaries are
disappearing and
those remaining
will continue to
diminish.

World is Your Oyster
Macroeconomics

Sit, relax
and watch
the world
pass by?

Macroeconomics

Global
trends that
shape the
business
world
today!

1) Leading emerging countries will
continue to drive global growth.
2) Emerging enterprises will become a
disruptive force in the global
competitive landscape.
3) Rising population and prosperity
drive new consumer growth and
urbanization.
4) Emerging markets will become the
new battleground.

5) Global influence grows.
Macroeconomics

As of 2012, the five BRICS countries represent almost 3 billion people (40% of world population), with a combined nominal GDP of US$13.7 trillion
(25% of global
GDP), and an
estimated US$4
trillion in combined
foreign reserves
(45% of global
foreign reserves).

Macroeconomics

India's Tata
Motors'
US$2,900
Nano, priced at
less than half
the cost of any
other car on
the market
worldwide.

Macroeconomics

The cost is
about US$4,000.
The Chery QQ is
a city car
produced by the
Chinese
manufacturer
Chery
Automobile
since 2003.
Macroeconomics

Proton:
Emerging
Global
Enterprise?

Macroeconomics

Johnson Electric (China) is the world’s leading manufacturer of small electric motors.
Lenovo (China), which bought IBM's PC business.
BYD...