Innovation & New Product Development

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|[pic] |Innovation & New Product Development | | |2 Credits | | | | | |BU.852.610.G1 | | |Tuesday / 6:00 – 9:00 P.M. | | | | | |Spring 2012 | | |Harbor East Campus - Room |

Instructor
Fred A. Katz

Contact Information
Home: 301-570-6517 (before 10 pm)
Telephone: 301-641-4408
Email: Fred.Katz@jhu.edu

Office Hours
By Appointment, before or after class

Required Textbook

Crawford, Merle and Di Benedetto, Anthony, New Products Management, 10th Edition, McGraw Hill Publishing, New York, 2010.

Harvard Business Publications – Articles and Cases

Course Name: Innovation & New Product Development

Course URL: http://cb.hbsp.harvard.edu/cb/access/11176950

Product Information:

Product #: 594127-PDF-ENG

Product Format: Digital

Product Title: New Product Commercialization: Common Mistakes

Product Type: Industry and Background Note

Publisher: HBS

Product #: 695016-PDF-ENG

Product Format: Digital

Product Title: Product Development: A Customer-Driven Approach

Product Type: Industry and Background Note

Publisher: HBS

Product #: 695051-PDF-ENG

Product Format: Digital

Product Title: Understanding User Needs

Product Type: Case

Publisher: HBS

Product #: 582055-PDF-ENG

Product Format: Digital

Product Title: Research Methods in Marketing: Survey Research

Product Type: Industry and Background Note

Publisher: HBS

Product #: 599110-PDF-ENG

Product Format: Digital

Product Title: Analyzing Consumer Perceptions

Product Type: Industry and Background Note

Publisher: HBS

Product #: 599112-PDF-ENG

Product Format: Digital

Product Title: Analyzing Consumer Preferences

Product Type: Industry and Background Note

Publisher: HBS

Product #: 590059-PDF-ENG

Product Format: Digital

Product Title: Conjoint Analysis: A Manager's Guide

Product Type: Industry and Background Note

Publisher: HBS

Product #: 592088-PDF-ENG

Product Format: Digital

Product Title: Researching and Monitoring Consumer Markets

Product Type: Industry and Background Note

Publisher: HBS

Product #: 505062-PDF-ENG

Product Format: Digital

Product Title: Forecasting the Adoption of a New Product

Product Type: Industry and Background Note

Publisher: HBS

Product #: 601138-PDF-ENG

Product Format: Digital

Product Title: Innovation at Progressive (B): Homeowners Insurance

Product Type: Case

Publisher: HBS

Product #: 602175-PDF-ENG

Product Format: Digital

Product Title: Innovation at Progressive (A): Pay-As-You-Go Insurance

Product Type: Case

Publisher: HBS

Product #: DMI017-PDF-ENG

Product Format: Digital

Product Title: Braun: The Syncro Shaver (A)

Product Type: Case

Publisher: Design Management Inst

Product #: 500024-PDF-ENG

Product Format: Digital

Product Title: Brita Products Co.

Product Type: Case

Publisher: HBS

Product #: DMI018-PDF-ENG

Product Format: Digital

Product Title: Braun: The Syncro Shaver (B)

Product Type: Case

Publisher: Design Management Inst

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