Index Models
a. Targeting
Target market means that a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. The company needs to really know about their target market. So do the targets. It is because, by really knowing your target; you would not pay too much on wrong advertising style. For example PINK target market are woman age 18 – 30 years. So when PINK wants to create TV Commercials; PINK need to put it on AXN, Fashion Channel or FOX channel, not in Disney Channel. It is because, so many woman on that ages watch these channels.
Target market position is inside Served Available Market and total Available Market. It means here, the total available markets here are women on age 18 – 23 years old. Then the Served Available market are women that have income more than $ 500 / month (In Indonesia case). It is because, as PINK is still under the Victoria’s Secret flag; so then PINK price is on medium high categorize. Moreover, the served target market also need to know about fashion, up-to-date, and really want to be seen as a sexy woman. So if we are talking about PINK Target market:
The target markets of PINK by Victoria’s Secret Products are:
Age group 18 – 30 years old
College students
Have income more than $500 / month
And young, hip, and fashionable style scholars.
PINK by Victoria’s Secret is targeting their market by using Concentrated Targeting Strategy. It means that PINK defines and makes it specific about their segments of population. They really know who are the buyers of their product, and really know how to attract the buyers.
In addition, there is a limited resource for distribution, production and advertising. Means here, PINK do not want to attract every people that is not inside PINK target market. In advertising strategy, PINK really knows how to attract their consumers. PINK really specifying all the advertisement that they would do. It is because PINK does
Target market means that a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. The company needs to really know about their target market. So do the targets. It is because, by really knowing your target; you would not pay too much on wrong advertising style. For example PINK target market are woman age 18 – 30 years. So when PINK wants to create TV Commercials; PINK need to put it on AXN, Fashion Channel or FOX channel, not in Disney Channel. It is because, so many woman on that ages watch these channels.
Target market position is inside Served Available Market and total Available Market. It means here, the total available markets here are women on age 18 – 23 years old. Then the Served Available market are women that have income more than $ 500 / month (In Indonesia case). It is because, as PINK is still under the Victoria’s Secret flag; so then PINK price is on medium high categorize. Moreover, the served target market also need to know about fashion, up-to-date, and really want to be seen as a sexy woman. So if we are talking about PINK Target market:
The target markets of PINK by Victoria’s Secret Products are:
Age group 18 – 30 years old
College students
Have income more than $500 / month
And young, hip, and fashionable style scholars.
PINK by Victoria’s Secret is targeting their market by using Concentrated Targeting Strategy. It means that PINK defines and makes it specific about their segments of population. They really know who are the buyers of their product, and really know how to attract the buyers.
In addition, there is a limited resource for distribution, production and advertising. Means here, PINK do not want to attract every people that is not inside PINK target market. In advertising strategy, PINK really knows how to attract their consumers. PINK really specifying all the advertisement that they would do. It is because PINK does