Gitam University Mba 3rd Trimester Syllabus

Topics: Strategic management, Management, Supply chain Pages: 15 (2923 words) Published: February 16, 2013

S.No.| Code No.| Title of the Course|
1.| HMPRBA 301| Strategic Management|
2.| HMPRBA 302| Entrepreneurship Development |
3.| HMPRBA 303| Corporate Governance|
4.| HMPRBA 304| Management of Public & Private Participation| 5.| HMPRBA 305| Marketing Research |
6.| HMPRBA 306| Financial Management |
7.| HMPRBA 307| Operations & Supply Chain Management|
8.| HMPRBA 308| Innovation Management|
9.| HMPRBA 309| Current Business Affairs & Soft Skills|
10.| HMPRBA 310| Minor Project (8 weeks) & Viva - Voce|

HMPRBA-301: Strategic Management

The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry.
UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives.

UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porter’s Five Forces Model, SWOT Analysis and VRIO framework.

UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics and making a Strategic Choice - ‘Blue Ocean Strategy’.

UNIT IV: Strategy Implementation and Control: Corporate Strategy - Business Strategy - Functional Strategy and Global Strategy - Issues in Strategy Implementation and Balanced Score Card.

UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management.

Caselet (Not Exceeding 200 Words)

Activity: Formulate the goals, objectives, vision and mission of the company you wish to start in the near future, Apply the Porters five force model to an Indian Business, Apply the BCG matrix for the products of an Indian company, Prepare a Balanced Scorecard for the organization of your choice and A study on the CSR initiatives taken by some major corporates.

Text Book

Azhar Kazmi., Business Policy and Strategic Management. Tata McGraw Hill. 2008.

Reference Books

1. Fred R. David., Strategic Management. Prentice Hall. New Delhi: 2007. 2. Michel Porter., Competitive Strategy. Harvard University Press. New York: 2007. 3. Tom Wheelen., David Hunger, Strategic Management & Business Policy: Achieving Sustainability. 12/E, Prentice Hall. 2010. 4. Upendra Kachru., Strategic Management Concepts & Cases. 1st Edition, Excel Books. 2009. 5. C. Appa Rao, B. Parvathiswara Rao and K. Sivaramakrishna. Strategic Management and Business Policy - Text and Cases. Excel Books. New Delhi. 2008.


The objective of this course is to acquaint students with different dimensions and skills of entrepreneurship. The course also throws light on the opportunities and financial resources available for the establishment of business enterprises.

UNIT-I: Entrepreneurship: Introduction – Concepts – Characteristics – Factors – Theories of Entrepreneurship - Development of Entrepreneurship in India.

UNIT-II: Business Plan- Sources of New Ideas-Identification of opportunities and preparation of business plan - Product Planning and development process - Preparation of feasibility report – Significance of sunrise industries in developing economy like India.

UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneurs-Promotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation of MOU for sanction.

UNIT-IV: Financing and Promotion: Government Financial Support – State and Central Government – Financial Institutions - Role of central...
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