Ent 325 Exam 1 Questions

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ENT 325
Exam 1 Questions

1.Company Description
a.What is a customer vs end user
b.Define Value Proposition
c.For a well-known company, state their value proposition
d.For your proposed company, state your value proposition
e.Define Elevator Pitch
f.For a well-known company, give an elevator pitch
g.For your proposed company, give an elevator pitch
2.Industry Analysis
a.Define industry
b.Describe Porters 5 forces model
c.What are the goals of a 5 forces analysis?
d.Assess the 5 forces for a given industry (e.g., automotive) e.Describe a PEST analysis
f.Assess the 4 areas in a PEST analysis for a given industry (e.g., automotive) 3.Market Analysis
a.Definition – what is it and what does it include?
b.Define Target market
c.For a well-known company, describe their target market
d.For your proposed company, describe your target market
i.Include demographic, psychographic and geographic components 4.Competitive Analysis
a.Definition – what is it, what is the goal and what does it include? b.For a well-known company, describe their competitors and evaluate how they stack up against them c.For your proposed company, describe their competitors and evaluate how they stack up against them 5.Strategy

a.Define Porter’s basic strategies
b.Define what having a competitive or strategic advantage means c.For a well-known company, describe their strategy
d.For your proposed company, describe your strategy and how you will carry it out.
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