| Title| Page|
1| Introduction| 4|
2| SWOT Analysis| 6|
3| Findings| 14|
4| Recommendation| 17|
5| Conclusion| 19|
6| References| 20|
Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs, Inc was originated in year 2002 by Scott Seamans, George Boedecker and Lyndon Hanson. Crocs, Inc. is celebrating its 10th anniversary in year 2012. Crocs Company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and odor-resistant qualities that Crocs fans know and love. Since its inception in year 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world (About crocs,n.d). There is several branded casual footwear companies who are competing with Crocs in this global casual footwear market. These companies include Native, Timberland, Hush Puppies, Fipper etc. These branded companies will provide their own casual footwear design style to let consumer to compare with other branded companies casual footwear before the consumer decide to buy which branded companies product.
Crocs has its own unique design compare to other branded casual footwear and this causes Crocs to lead some dominance in the market. First of all, generally Crocs is considered an ugly shoes, but Crocs has attracted the attention of celebrities, thereby making them fashionable. Moreover, the shoes are ideal for kids, who like their brightness, their lightness, their springy and the strange holes in the front, in which charms can be placed. Those charms are known as Jibbitz. Last but not least, the casual footwear manufactured by Timberland and Hush Puppies appear on the market had been customized their product for men, women and kids. Crocs classics is not been customized for men, women and kids because Crocs shoes have an unique external appearance.
Exist in numerous of Crocs collection, there consists one collection which is known as Tone™ collection. Dale. B (2010) claims that despite the toning categories exponential growth, the market is missing casual lifestyle shoes and the Crocs Tone™ collection fills that void. He also claims that with the versatility and foot health attributes of our proprietary Croslite™ technology, Crocs have the ability to design sleeker, more stylish silhouettes that stimulate the muscle activity in the upper and lower legs, so that women have the opportunity to realize the benefits of toning without sacrificing style of comfort. There are three methods how Crocs Tone™ Technology Works. First of all, Crocs Tone™ Technology is carefully designed, sculpted, spherical outsole creates a variety of walking rhythms to spark a spectrum of muscle activity, enhancing the wellness benefits of Crocs Tone™ shoes. Furthermore, Croslite™ material footbed cradles and supports the foot, helping to ease muscle fatigue in the feet and legs and providing relief to the musculoskeletal system. Moreover, cutting edge toning ring provides stability so that there are gentle shifts in foot movement while walking to stimulate upper and lower leg muscles.
Crocs have the patent protection to the Croslite material
Since, Croslite had patented by Crocs, others company cannot use Croslite as a material to produce their product. Therefore, Crocs has a competitive advantage in the marketplace. If other company accidently or purposely to use Croslite as a material for their product, the company may get trouble with court. Crocs has that right to complain the company which used the patented material by Crocs and ask for compensation. Utilize Croslite's characteristic in Crocs product
The material used to make the Crocs product which is not rubber or plastic. Crocs products are made by Croslite. Crocs products...