Course Outline -Strategic Management

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AMERICAN INTERNATIONAL UNIVERSITY – BANGLADESH
Faculty of Business Administration
Department of Management
MBA Program

COURSE OUTLINE
Term: Fall 2011-2012
I. Course Title: Strategic Management 01082
II. Section : B
III. Nature: Core Course
IV. Credit: 3 credit hours
V. Day and Time: MW 08:00- 9:30 PM

VI. Course Description

This course is designed to provide an overview of strategic Management concepts with current business practice in a way that is both interesting and effective for the students. Studying this course, students will develop basic knowledge of crafting, implementing and executing business strategies. This course covers a number of relevant areas that students need to know about thoroughly to develop a concrete understanding of Human Resource aspect of a particular organization.

This course contains theoretical analysis, illustrations, examples, case studies in order to understand the contemporary business world. Hence, it will provide the students better understanding of the concept of management of Business Strategy.

VII. Course Objectives

The prime objective of this course is to provide students with an in-depth knowledge of applying advanced approaches of SM to assist top management for developing & monitoring business strategy for sustainable business growth. The learners are expected to have hand in expertise to apply contemporary methods and techniques for managing, retaining, developing professionals. This course elucidates the specific needs of top executive’s role in driving and executing business strategies for the organization. In this course students will be exposed with the real life scenarios through solving relevant cases and interfacing practical situations. At the end of the course, the student will be able:

1. to understand the importance and functions of various aspects of SM; 2. to identify the linkage between SM and the overall business plans; 3. to understand various methods and techniques appropriate to business scenarios; 4. to understand the approach and steps of crafting , implementing & monitoring of strategy for the business;

VIII. Teaching Methodology

In order to achieve success, it is vital that the course teacher and the students cooperate with each other in identifying areas, which may need further clarification and understanding. It is expected that classes will be proactive with contribution from all participants. Visual presentation (power point) will be used to motivate the interest of the various topics in the course. Lectures will be based on problem solving and practices of exercises using whiteboard and seatwork.

The team teaching approach will be applied to allow other teachers teaching the same course to share additional inputs in the class particularly on the topic of their choice. This will be made in a pre-arranged mode so that the topics can be carried out as scheduled.

IX. Topics to be covered:

|Topics |Teaching Strategy & Suggested Activities | |The Strategic Management Process: An Overview |Lecture with power point slide & teacher-student interaction, solving | | |case study & discussion on specified topics. | |The Three Strategic Making Task: Developing a strategic Vision, |Lecture with power point slide & teacher-student interaction, solving | |Setting Objectives and crafting a Strategy. |case study & discussion on specified topics. | |External & Internal Assessment |Lecture with power point slide & teacher-student interaction & | | |discussion...
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