Cottle Taylor
Case study : Cottle Taylor
Problems faced by the company:
The main issue faced is to determine the extent of product mix in a developing nation like that of India and to make the maximum revenue out of the current scenario.
Various factors are contributing to the above issue * The demography and economic barrier * Uneven distribution of GDP * Problem is finding local talent to boost sales * Lack of dental hygiene sense * Low dentist to patient ratio * Less concentration on distributors and small shop owners of rural area
Probable solutions:
The company needs to set their vision clear. It would be wrong to compare Thailand’s economic and social structure to that of India . Market trend of Thailand and India would be entirely different . In India we have 78 % rural people who are having traditional set of dental care procedure. So we need to make a better and stronger effort to make them aware of the benefits of using toothbrush.
We need to concentrate more on distributors of rural area and may be set up offices in rural area for a better monitored distribution chain.
Set up relationship with dentists to promote and encourage use of cottle product among patients. Commission or incentive basis relationship can be set up on sales from doctor chambers.
Target schools to spread awareness of dental care.
Solutions according to me:
Cottle should target rural area as the target no of customer is huge. Approach local schools and colleges to spread awareness about dental care.
Provide free dental kit like toothbrush and toothpaste to children.
To build a brand value Cottle can give scholarship to students on merit is these institutes.
Moreover it can attract the youth of this areas to contribute to boost the sales of their product. This would in turn create employment in this
Problems faced by the company:
The main issue faced is to determine the extent of product mix in a developing nation like that of India and to make the maximum revenue out of the current scenario.
Various factors are contributing to the above issue * The demography and economic barrier * Uneven distribution of GDP * Problem is finding local talent to boost sales * Lack of dental hygiene sense * Low dentist to patient ratio * Less concentration on distributors and small shop owners of rural area
Probable solutions:
The company needs to set their vision clear. It would be wrong to compare Thailand’s economic and social structure to that of India . Market trend of Thailand and India would be entirely different . In India we have 78 % rural people who are having traditional set of dental care procedure. So we need to make a better and stronger effort to make them aware of the benefits of using toothbrush.
We need to concentrate more on distributors of rural area and may be set up offices in rural area for a better monitored distribution chain.
Set up relationship with dentists to promote and encourage use of cottle product among patients. Commission or incentive basis relationship can be set up on sales from doctor chambers.
Target schools to spread awareness of dental care.
Solutions according to me:
Cottle should target rural area as the target no of customer is huge. Approach local schools and colleges to spread awareness about dental care.
Provide free dental kit like toothbrush and toothpaste to children.
To build a brand value Cottle can give scholarship to students on merit is these institutes.
Moreover it can attract the youth of this areas to contribute to boost the sales of their product. This would in turn create employment in this