Case Study: Long Term Acute Care

Outline

Abstract
Operational efficacy in any institution is essential to the success of the organizational goals and objectives. Healthcare institutions encounter an increasing challenge in proper utilization of resources, improving care and lowering costs. The reduction of bottlenecks and the implementation of solutions that facilitate efficient elucidations to major challenges allow any business to prosper. However, in Long term acute care (LTAC) hospital facilities for seniors, the assertion is easier said than done. Successful action management is not a ‘one time’ event. Our Lady of the Lake demands rational and accurate decision-making. The capturing, evaluating and improving data is the first
Community events are among the events that have previously proved successful in engaging the community to ensure that they can identify with an organization. The events that involve patients and their family members are essential in demonstrating the potential of a LTAC facility. Considering that Our Lady of the Lake hospital in this research paper is new, it is essential to demonstrate to the public the potential of the services and the staff. Initially, in order to reach a wide customer base, the hospital will engage the services of an advertising agency to facilitate the publicity of the community events. These events will include social forums for adults where they can freely interact with the hospital staff. The marketing department will use the opportunity to promote the services offered by the facility. For children, the events will include plays that will keep them engaged as the adults are given information about the hospital and the new services that will be
Intrinsically, few hospitals do not advertise their services particularly those that offer services unavailable in other hospitals such as cardiac and neurosurgical services. In financing advertising, hospital managements require implementing a variety of best practices to ensure the success of the strategy (Russell & Taylor, 2010). These strategies will be utilized to ensure the success of the LTAC facility. The facility will embrace retail advertising. This strategy requires taking the promotions to where the potential clients are located. Prior to camping in these locations, the hospital will place adverts in the local newsprint, social media, bill boards and television. The adverts will only be meant to catch the attention of the public about a forthcoming exhibition in selected shopping malls building one on one relationships with community members. The actual demonstrations will be conducted in the exhibition stands in a variety of the selected shopping malls, parks and streets. The approach will allow clients see the available products while marketing staff will explain the services, and the physicians and clinical officers will answer questions (Caramenico,