Comm 401 Couse Outline
COMM 401 – Sections A-B-E Strategy and Competition
Fall 2014
Day: M-W A(8:45-10) B(10:15-11:30) E(2:45-4)
Classroom: A(MB 6.425) B(MB 2.435) E(MB S2.401
Instructor: Michel Greiche Tel.: 514-848-2424 ext: 2009 Fax: 514-848-4292
E-mail: mgreiche@jmsb.concordia.ca
Office: MB 13.353 Office Hours: Tuesdays 1-3 or by appointment
Course Description
This course introduces the concepts of strategic management and competitive analysis to develop critical management skills within our graduates. Emphasis is given to integrating concepts and ideas from the major functional areas such as marketing and finance to give a global perspective on decision-making and directing modern business enterprises. Lecture topics and case studies are selected to portray the nature of the process and the dynamics of competition in a variety of contexts. In this context, we also examine the connection between organizational strategy and the physical environment. Finally, cases and assignments, which require an analysis of organizational strategies, are selected for class discussions, individual and group assignments.
Course Learning Objectives: Upon completing this course, students will have developed an understanding of the major models and theories in strategic management and more importantly have learned to apply this learning to real life business situations. By utilizing the case method, students will be exposed to a variety of industries and issues and will learn how to evaluate the external environmental conditions and the internal company conditions that influence company performance. Students will learn how to recognize relevant strategic components found within a firm and systematically assess the firm’s future potential, identify impending problems, and make appropriate recommendations that would allow a firm to benefit from its advantages and address possible problems.
Required Texts and Material
Strategic Management Concepts:
Fall 2014
Day: M-W A(8:45-10) B(10:15-11:30) E(2:45-4)
Classroom: A(MB 6.425) B(MB 2.435) E(MB S2.401
Instructor: Michel Greiche Tel.: 514-848-2424 ext: 2009 Fax: 514-848-4292
E-mail: mgreiche@jmsb.concordia.ca
Office: MB 13.353 Office Hours: Tuesdays 1-3 or by appointment
Course Description
This course introduces the concepts of strategic management and competitive analysis to develop critical management skills within our graduates. Emphasis is given to integrating concepts and ideas from the major functional areas such as marketing and finance to give a global perspective on decision-making and directing modern business enterprises. Lecture topics and case studies are selected to portray the nature of the process and the dynamics of competition in a variety of contexts. In this context, we also examine the connection between organizational strategy and the physical environment. Finally, cases and assignments, which require an analysis of organizational strategies, are selected for class discussions, individual and group assignments.
Course Learning Objectives: Upon completing this course, students will have developed an understanding of the major models and theories in strategic management and more importantly have learned to apply this learning to real life business situations. By utilizing the case method, students will be exposed to a variety of industries and issues and will learn how to evaluate the external environmental conditions and the internal company conditions that influence company performance. Students will learn how to recognize relevant strategic components found within a firm and systematically assess the firm’s future potential, identify impending problems, and make appropriate recommendations that would allow a firm to benefit from its advantages and address possible problems.
Required Texts and Material
Strategic Management Concepts: