Study Guide for Exam 3
Carl Byoir – Got his start working on the creel committee during WWI. Uses fundraising events for good causes and uses them towards ordinary people and to improve client image. Known for the March of Dimes and FDR’s Birthday Balls. Mark Hanna – In the election of 1896, he was in charge of McKinleys campaign. He used pamphlets posters and advertising. Sparked the debates and editorials in newspapers. William McKinley – Created the modern campaign way.
William Henry Harrison – in 1840 he was given the image of a hillbilly redneck which led to the log cabin campaign, people said he could stay in his log cabin and drink cider and he embraced his image. Edward Murrow – worked for CBS with shows such as “harvest of shame” and “see it now” which featured a special Milo Radulovich. Recruited walter conkrite to CBS. His programs shows the darker side of American life. Murrow and McCarthy programs establish credibility of TV News. Theodore Roosevelt – Allowed off the record morning interviews to allow establish good communication with the media. He allowed them to interview him during his morning shave and daily routines.
Herbert Hoover – Headed all radio conferences. Establishes the Whitehouse office of press secretary. Analyzed public opinion by a collection of news editorials. Uses analysis to gauge public reaction to events.
Lyndon B. Johnson – appointed the kerner commission to report on urban riots of mid-1960’s. kerner commission criticized media for failure to understand race issue and absence of African Americans in media history. Emmett Till – Chicago teen murdered in Mississippi for looking at a white women. His body was found in the river and his uncle saw 3 white men kidnap him. His mother lets out the picture of his tortured body and his trial attracts journalists from the North and South. Franklin D. Roosevelt – Famous for his fireside chats. He creates a bond between the president and the people. Shapes image of president as caretaker of the nation. Provides a platform for promoting policies. His fireside chats were a huge effort of government PR.
Dwight Eisenhower – Began the experiments of the fireside chats as a growth to political PR Richard M. Nixon – used the checkers speech to win public support. Said his wife did no use fur and brought a dog named checkers into his campaign. He was also part of the kennedy Nixon debates where he sounded better on the radio than his delivery on television Joseph Welch
- Army attorney during the Army-McCarthy hearings who challenged McCarthy to to produce list of 130 known communists. McCarthy begins downfall. John F. Kennedy – His perception in the kennedy Nixon debates gave him the winning votes for his delivery and personable appearance with viewers.
Ivy Lee – Father of PR he starts the first PR agency for efforts to promote prompt and accurate info to the public. He believed in showing both sides of stories and issued the declaration of principles that reported facts of corporations. Encouraged people to go out to live scenes and get information. Most famous for working with Rockefeller after the Ludlow massacre to improve his image after he becomes the most hated man. Lee promotes a positive image but them becomes known as “Poision Ivy” by Upton Sinclair.
Edward Bernays – Creel Committee! He was the father of spin for news creation techniques. Linked between corporations and social cause, he Brought psychology into PR with the lucky strikes ads that promoted women smoking by linking it to women suffrage. Smoking becomes a symbol of women liberation. Gifford Pinchot – First guy to create a government press agency to promote conservation. PA governor, he believed that govt. needed a way to communicate with the media.
Joseph McCarthy – headed the second red scare. He accused many big named government officials of being communists. His speeches and statements were investigated and he could not support any of it and...
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