Coca-Cola Essay for Business

Topics: Coca-Cola, Soft drink, The Coca-Cola Company Pages: 2 (831 words) Published: April 13, 2013
Coca-Cola was invented in 1886 when a pharmacist from Atlanta, Georgia invented the syrup. John Pemberton, the pharmacist sold a glass of Coca-Cola for 5 cents and would only sell about 9 a day. Now I believe a 16 oz. drink goes for $1.25 up to $3.00 depending where you are located. Coca-Cola is a worldwide known name brand, Germany, Mexico, and Africa are just some countries that sells the drink products. Unfortunately, Mr. Pemberton died in 1888 never seeing how his creation would ever succeed. Currently the company produces 10 billion gallons of syrup. The company not only sells soft drink but PowerAde, Dasani waters, Minute Maid, and Fuze teas. Coca-Cola’s mission statement is, “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference. The strengths that Coca-Cola provides are being a well-known name brand company. The reason why this is a distinctive competence is because the company can produce a new product and have the reputation of being good. The logos on shirts, websites, vending machines and the polar bears are all items in marketing that puts the company in the advertising field. There wouldn’t have to be introducing itself all over again as a new company. The Coca-Cola name is know all over the world, from China to the North Pole. Another strength would be its technology, for example like recipes not computer technology. The taste of the product is unique and keep a secret to prevent copycatting. This helps set the company apart from off brand companies such as Shasta and store brand companies. The last strength I researched was the Variety in products. The company offers water, power drinks, teas, and juices. If the company was to be over done by another company like Pepsi or Dr. Pepper they could always promote another product. The company has options to fall back on. The weaknesses of the company would be as followed health trends, increased competition, and negative publicity. The health trend...
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