Case Study

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Admit it. Sometimes the projects you’re working on (School, work or both) can get pretty boring monotonous. Wouldn’t I be nice to have a magic button you could push to get someone else to do the boring time consuming stuff for u? At Pfizer such a button is a reality for a large number of employees. As a global pharmaceutical company, Pfizer is continually looking for waist to be more efficient and effective. The company senior director of organization effectiveness, Jordan Cohen, found that the “Harvard MBA staff we hired to develop strategy and innovate were instead googling and making power points”. Indeed, internal studies conducted to find out just how much time its valuable talent was spending on menial task’s was startling. The average Pfizer employee was spending 20% to 40% of his or her time on support work (creating documents, typing , doing research, manipulating data, scheduling meetings) an only 60% to 80% on knowledge work( strategy, innovation, networking, collaborating, critical thinking) and the problem was not just on lower levels even the highest level of employees were effective. That’s when Cohen began looking for solution. The solution he choose turn out to be the numerous knowledge process out sourcing company based in India. Initial test of out sourcing support tasks didn’t go well at all. However, Cohen continued to tweak the process until everything worked. Now Pfizer employees can click the office off the future button in Microsoft outlook, and they are connected to an out sourcing company where a single worker in India receives the request and assign it to a team. The team leader calls the employee to clarify the request. The team leader then emails back a cost specification for the requested work. At this point the Pfizer employee can say yes or No. Cohen says that the benefits offices of the future are unexpected. Time spent on analysis of data has been cut-sometimes in half. The financial benefits are also impressive and Pfizer...
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