Case Study

Topics: Strategic management, Case analysis, Presentation of Mary Pages: 10 (3033 words) Published: February 16, 2013
SOM 498: Strategic Management (Section 006 and section 007)
Semester: Spring 2013 (updated Jan 22, 2013)

Professor: Mahesh P. Joshi Ph.D.
Office: 210 Enterprise Hall; (703) 993-1761
email:; (preferred email) Timings: 4:30 pm to 7:10 pm (section 006) and 7:20 pm – 10:00 pm (section 007) Day: Tuesday
Location: Robinson Hall B 208 (section 006) and Robinson Hall B 211 (section 007) Office Hours: Tuesday 3:30 pm to 4:00 pm or anytime by appointment
Instructional Material: Strategic Management Concepts By Frank Rothaermel - McGraw-Hill Companies, Inc. - 2012 – First Edition, Paperback - ISBN 978 0 07 732445-2

Cases for the class: available at: HBSP
1. Wii Encore? By Andrei Hagiu, Hanna Halaburda;
Product#: 709448-PDF-ENG, Revision Date: Aug 25, 2011
2. TiVo 2007: DVRs and Beyond. By David B. Yoffie , Michael Slind; Product#: 708401-PDF-ENG, Pub. Date: 10/15/2007
3. Lan Airlines in 2008: Connecting the World to Latin America. By Ramon Casadesus - Masanell, Jorge Tarzijan, Jordan Mitchell; Product#: 709410-PDF-ENG, Pub. Date: 08/21/2008 4. Apple Inc., 2010. By David B. Yoffie, Michael Slind; Product#: 710467-PDF-ENG, Pub. Date: 02/29/2008 5. IMAX: Larger Than Life by Anil Nair; Product # 909M19-PDF-ENG, Pub. Date: 05/15/2009 6. Monforte Dairy. By Elizabeth M.A. Grasby; Jamie Hyodo; Product#: English PDF 910M37-PDF-ENG, Pub. Date: Apr 28, 2010

COMPETITION CASE: Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy the Website for discount purchase of cases is at HBSP and the exact link is provided below. All cases must be bought from this link:

Coursepack link:

Recommended extra reading: Any business publications such as The Economist, The Wall Street Journal, BusinessWeek, Fortune, Forbes Course Website Address: Blackboard 9.1 through “mymason” portal Prerequisites:  Students must have completed general education requirements and all core courses (i.e., SOM 301, ACCT 301, DESC 301, MGMT 301, FNAN 301, and MKTG 301)

Learning Goals and Objectives: This class integrates the specific core concepts you learned up to this point in the GMU and School of Management Curriculum.  You will examine firms and industries from a historical and current economic perspective.  Your analysis, both written and oral, will include the principles of finance, accounting, management, and marketing, with an emphasis on information technology as both the 'glue' that links the functional specialties together and as a driving force behind emerging business models. Understanding how the various functional areas fit together and determine the performance of the firm is the essence of this capstone course. You will also learn more traditional strategy concepts including: the strategy process, the role of top management, industry analysis, firm resource analysis, strategy formulation, including corporate and business level strategies, strategy implementation, innovation and growth.

Additionally, this course will refine your strategic thinking skills, before you graduate. You will master and apply strategic management frameworks to current events and your final project. In addition to the course content, the class will help you further develop important skills: research skills, analysis, creative thinking, critical thinking, problem solving, and team building.

The specific program learning goals linked to this class include: * Students will be effective communicators.
* Students will have an interdisciplinary perspective.
* Students will be knowledgeable about team dynamics and effective teams. * Students will be critical thinkers.

The objectives for this course are:
* To familiarize students with the current literature of strategic management. * To understand the complexities and challenges of multi-functional organizational problems....
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