BCA 210 Study Guide – Exam 2
Audion tube: Created by Lee de Forest, this improved the clarity of radio signal reception in 1907. This detected radio waves and pin points sounds. Lee de Forest perfected this glass bulb. Payola: 1960s, the practice of accepting payment to play specific recordings on the air. Disc jockeys were charged for bribery for accepting money to play music, the most famous, Alan Freed who worked in Cleveland who was credited with coining the term for rock 'n' roll. Cross ownership: The practice of one company owning radio and TV stations in the same broadcast market. This was a result of the telecommunication Act. Narrowcasting: Identifying a specific audience segment and programming for it. General manager (in radio): Runs the radio station.
Program manager (in radio): They oversee what goes on the air, including the news programs, the station's format and any on-air people. Kinetoscope: 1888, Thomas Edison's idea, William K.L. Dickinson created. Perforated film and sprockets to minimize jumps. Peepshow viewer. The first parlor was in April of 1894 in New York City. Talkies: Sound added to movies. The vitaphone preludes, 1926, seven shorts w/ sounds. Al Jolson, first feature-length motion picture with sound. It contained two sections with synchronized sound made by the Warner Bros. Digital Projectors:
Ancillary rights: Marketing opportunities related to a movie, in addition to direct income from the movie itself. The “Big Five”: 1930s, Warner Bros., Metro-Goldwyn-Mayer, Paramount, RKO and Twentieth Century Fox all dominated the movie business. They were all vertically integrated; they produced movies, distributed them worldwide and owned theater chains, which guaranteed their pictures being shown. The “Hollywood Ten”: J. Parnell Thomas summoned 10 “unfriendly” witnesses from Hollywood to testify about their Communist connections. Consisted of 8 hollywood screenwriters and two directors. Their strategy was to appear before the committee as a group and to avoid answering the direct question. They tried to make statements that questioned the committee's authority to challenge their political beliefs. The witnesses were found in contempt, some were sentenced to jail and others were fined. By the end, they all lost their jobs. Cable television/CATV: Community antenna television or cable tv. Cathode Ray Tube: Created by Philo T. Farnsworth in California, he called it the dissector tube. It used an electronic scanner to reproduce the electronic image much more clearly than Nipkow's earlier mechanical scanning device. He patented his electronic scanner. Advertiser Produced TV:
Programs: Quiz shows, variety shows, situation comedies, drama, westerns, detective stories, detective stories, movies, soap operas and talk shows. HDTV: The US switched to national high-definition tv transmission standard in 2009. It scans 1,125 lines across the screen. It requires more spectrum space than conventional tv signals. Digital tv makes it easier for manufacturers to combine the functions of TV and the functions of a computer in the same piece of equipment. A.C. Nielsen: The company dominated the tv ratings business. Ratings describe the audience to advertisers; based on the Nielsens, advertisers pay for the commercial time to reach the audiences they want. Rating: The percentage of the total number of households with TV sets tuned to a particular program. Give sponsors information about the audience they're reaching with their advertising, what advertisers are getting for their money. Share: The percentage of the audiences turn on that is watching a particular program. Demographics: Date about consumers' characteristics, such as age, occupation and income level. Network affiliates: Stations that use network programming but are owned by companies other than the networks, not networked owned. Syndication: Services that sell programming to broadcast stations and...
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