Branding and Advertising
ADVERTISING
Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
We can make use of the following advertising media to spread message to the people
1. Press Advertising or Print Media
Press advertising, i.e„ advertising through newspapers, magazines, journals, etc. is commonly used by modern businessmen.
2. Outdoor Advertising
Outdoor advertising has gained wide popularity these days. Its purpose is to attract the attention of the people at busy roads and markets. It includes the use of poster displays, bill board displays and electric or electronic displays.
3. Film Advertising
Films are an important medium of advertisement. Business concerns usually get a short motion picture prepared and distribute it to different cinema houses for displaying it before the commencement of the regular shows or during the periods of intermission.
4. Radio Advertising
Radio advertisements are gaining greater popularity these days. Radio advertisements are normally broadcast along with popular programmes of music.
5. Television Advertising
Television is the fast growing medium of advertisement because of huge expansion of electronic media and cable network. It makes its appeal through both the eye and the ear.
6. Direct Mail Advertising
Direct mail is probably the most selective of all the advertising media. It is used to send the message directly to the customer.
7. Window Display
Window display is an on sight method of advertising. Large show rooms are organized by big manufacturers and wholesalers in the main markets to advertise their product; and attend to the queries of the prospective customers.
Choice of Advertising Media
For the
Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
We can make use of the following advertising media to spread message to the people
1. Press Advertising or Print Media
Press advertising, i.e„ advertising through newspapers, magazines, journals, etc. is commonly used by modern businessmen.
2. Outdoor Advertising
Outdoor advertising has gained wide popularity these days. Its purpose is to attract the attention of the people at busy roads and markets. It includes the use of poster displays, bill board displays and electric or electronic displays.
3. Film Advertising
Films are an important medium of advertisement. Business concerns usually get a short motion picture prepared and distribute it to different cinema houses for displaying it before the commencement of the regular shows or during the periods of intermission.
4. Radio Advertising
Radio advertisements are gaining greater popularity these days. Radio advertisements are normally broadcast along with popular programmes of music.
5. Television Advertising
Television is the fast growing medium of advertisement because of huge expansion of electronic media and cable network. It makes its appeal through both the eye and the ear.
6. Direct Mail Advertising
Direct mail is probably the most selective of all the advertising media. It is used to send the message directly to the customer.
7. Window Display
Window display is an on sight method of advertising. Large show rooms are organized by big manufacturers and wholesalers in the main markets to advertise their product; and attend to the queries of the prospective customers.
Choice of Advertising Media
For the