Boubess Group

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Saint Joseph University
Hotel Management and Tourism
Course: Strategic Management

Report on the strategies of Boobess Group

CDR
Municipality of Zahle-Maalaka
Years of study: 2011-2012
Presented by:
Abou Habib Nay
Years of study: 2011-2012
Submitted on: Wednesday 11th of April 2012

Table of Contents
I- Introduction3
II- Boubess Group’s brands and concepts3
III- Boubess Group’s strategies10
IV- Comparison of restaurants11
V- Conclusion12

I- Introduction
About Boubess Group
Boubess Group incorporates companies which operate in the leisure industry, particularly in restaurants, hotels, health clubs and spas. Boubess Group is committed to provide the ultimate in guest satisfaction by combining innovative design with an outstanding level of service. Boubess Group’s mission

Boubess Group’s mission is to offer superior quality, outstanding service and competitive prices in attractive surroundings. Boubess Group’s core values
Boubess Group’s core values have grown naturally from continuous operating experience and progressive expansion since 1977. They may conveniently be summarized under three aspects : * Guest satisfaction

* Diversity
* Innovation
II- Boubess Group’s brands and concepts
Lifestyle …FITNESS & RELAXATION IN LUXURY SURROUNDINGS Lifestyles provide the perfect environment to develop a healthy pattern of living. The club aims to meet member's fitness goals through moderate exercise programs assisted by trained and qualified staff. The gym boasts a range of 150 pieces of equipment including treadmills, bikes, steppers and cross trainers for developing cardiovascular fitness complimented by a full set of free weights. Alternatively, there are 40 exercise classes a week in a large Maple wood sprung Aerobics Studio, ranging from the usual favorites such as Step, Aerobics and Yoga to more recent additions such as Tae-Bo and Tai Chi. After a workout, there are plenty of places to relax such as the 20m Pool, the jets and bubbles of the Hydro pool, the Sauna, Laconium and heated Loungers. Le commodore…THE ART OF LIVING IN BEIRUT

Originally inaugurated in 1958, Le Commodore Hotel built its reputation as a base for foreign journalists and dignitary who came to Beirut to cover the civil war. And now, still renowned for the good reputation, it holds a nostalgia that will never fade, especially when it keeps up to the expectations of its audience through a total renovation adding a modern luxurious look to one of the city's most famous hotels. Conveniently located in the heart of the city, in the most famous district Hamra, close to the business and shopping areas of the capital Beirut, Le Commodore is the ideal choice whether visiting Lebanon on business or leisure. BOB’S…THE AUTHENTIC AMERICAN DINER

Bob's Easy Diner has a travel-themed interior filled with collector memorabilia, including planes, rockets and signage purchased from all over the world. A fun experience for lunch and dinner is guaranteed. Quality casual dining is what you can expect. This is not fast food served at a counter and all products are freshly made rather than frozen. The menu is comprehensive, encompassing starters, salads, pastas, burgers, sandwiches, shakes, and desserts. To be authentic on all levels, it conducted extensive research all over the US and hired American diner experts and interior designers to create an original concept unique in the Middle East, one that will set Bob's Easy Diner apart from any others a timeless theme interesting to all generations.

Benihana…AN EXPERIENCE AT EVERY TABLE
Ever since it first opened in New York in 1964, Benihana has often been imitated but never duplicated. Benihana is beyond a doubt, the longest running dinner show in the world! Benihana Restaurant is a traditional Japanese-Style steakhouse called-Teppanyaki. At Benihana, your meal is prepared and served by performing chef, right at your Hibachi table. Due to its long term success and consistent...
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