Ehab Hesham & Mostafa Abdelfattah
Tentative outline 0f the market analysis
❖ Market Volume.
❖ Company Portfolio.
❖ Our Product.
❖ Market Share.
❖ Market Type.
❖ Factors affect Supply.
❖ Factors affect Demand.
❖ Supply and Demand.
Studying the smart phones operating systems and analyze its market will make us understand the differences between the many Operation systems available in the market, and found out the factors affecting the supply of the different operation systems with different manufacturers.
It will also allow us to find out the factors affecting the demand of it by the customers, and rational the dynamic changes in market shares of every producer.
It will also define the aggressive competition between the smart phone manufacturers, and the high barriers that make it difficult for new manufacturers to enter the market despite of the great growth of the market which is providing large opportunities
As with many electronics industries, the smartphone industry is rapidly changing and highly Competitive, new and distinctive products are being developed continuously, and released almost weekly.
For this reason, the landscape of the market can change dramatically from one year to the next, or even from one month to the next. It is also a relatively young industry and especially in the United States, some of the major players today hardly existed ten years ago. The predecessors of today’s smartphones are yesterday’s personal digital assistants (PDA) and mobile phones. Mobile phones gave consumers the convenience of having a phone wherever they went, while PDA’s gave consumers the ability to easily carry around all of their personal information (address book, calendar, note pad, etc.) and have access to their email or other data. The smartphone began as an amalgamation of these two devices, giving consumers the convenience of one device that performed both functions.
The first smartphone was developed by IBM in 1992, “Simon” was a mobile phone, but it also included a calendar, address book, world clock, calculator, note pad, e-mail, fax functionality, and games. Then in 1996, Nokia came out with the first in what is now a long line of relatively popular smartphones, the Nokia 9000, It also included all of the functionality of a dedicated personal digital assistant (PDA) – such as calendar, address book, note pad, and email – in the slim form factor of a mobile phone.
In 1997, Ericsson released the GS88, the first device to be labeled a “smartphone.”
Then, in the early 2000’s, the market started to get more crowded as the advance of technology drove down prices and enabled more and more features in smartphones.
Microsoft released a new version of the Pocket PC operating system for use with smartphones, eventually leading to numerous Windows Mobile Smartphones from many manufacturers.
Handspring began releasing smartphone devices based on the Palm OS, and Research in Motion (RIM) released the first BlackBerry phone.
The market has evolved considerably in the last eight years, and it has become ever more complex. More than 250 million smartphones sold worldwide in 2010, a 67 percent increase over 2009.
In the United States, at the end of the third quarter of 2010, 28 percent of mobile phone users had smartphones, up from 21 percent at the end of 2009. The United States makes up around 23 percent of the total world smartphone market.
In the last eight years the group of major players has changed. Consumer preference has drastically changed. Advances in technology have enabled competing firms to...