Advertisement Strategy of Various Paint Industry
SUMMER INTERNSHIP PROJECT
Topic- To understand the consumer purchase process in the undercoats (primer/putty) and how to influence the same.
Areas covered- Howrah, Hooghly and West Medinapore.
Submitted to:- Prof. Ritu Srivastava
Submitted by:- Ankur Agarwal PGDM Batch- 2012-2014 Roll no. 2012017
1.Name Of The Company- ASIAN PAINTS LTD.
2.Address- Arihant, 1st floor 53A, Mirza Ghalib Street Kolkata-700016. 3.Date of internship Commencement- 22nd April
4.Date of internship Completion- 25th June
5.Name of industry Guide- Karthik Sreeraman
6.Designation – Area Manager
7.Student’s Name- Ankur Agarwal
8.Student’s Roll Number- 2012017
9.Student’s E-mail ID- ankur_agarwalha@rediffmail.com
10.Student’s Mobile no.- 8377866126
Certificate of Completion from faculty Guide
This is to certify that Summer Project Report on "TO UNDERSTAND THE CONSUMER PURCHASE PROCESS IN THE UNDERCOATS (PRIMER/PUTTY) AND HOW TO INFLUENCE THE SAME" prepared by
"ANKUR AGARWAL" Roll No. "2012017" of PGDBM 2012-14 BATCH is his genuine effort under my guidance and supervision. Signatures of the faculty guide Signatures of the student
Name of the faculty guide Name of the student
ACKNOWLEDGEMENT
The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of the people who made it possible.
I would like to take the opportunity to thank and express my deep sense of gratitude to my corporate mentor Mr. Karthik Sreeraman and my faculty mentor Prof. Ritu Srivastava. I am greatly indebted to both of them for providing their valuable guidance at all
Topic- To understand the consumer purchase process in the undercoats (primer/putty) and how to influence the same.
Areas covered- Howrah, Hooghly and West Medinapore.
Submitted to:- Prof. Ritu Srivastava
Submitted by:- Ankur Agarwal PGDM Batch- 2012-2014 Roll no. 2012017
1.Name Of The Company- ASIAN PAINTS LTD.
2.Address- Arihant, 1st floor 53A, Mirza Ghalib Street Kolkata-700016. 3.Date of internship Commencement- 22nd April
4.Date of internship Completion- 25th June
5.Name of industry Guide- Karthik Sreeraman
6.Designation – Area Manager
7.Student’s Name- Ankur Agarwal
8.Student’s Roll Number- 2012017
9.Student’s E-mail ID- ankur_agarwalha@rediffmail.com
10.Student’s Mobile no.- 8377866126
Certificate of Completion from faculty Guide
This is to certify that Summer Project Report on "TO UNDERSTAND THE CONSUMER PURCHASE PROCESS IN THE UNDERCOATS (PRIMER/PUTTY) AND HOW TO INFLUENCE THE SAME" prepared by
"ANKUR AGARWAL" Roll No. "2012017" of PGDBM 2012-14 BATCH is his genuine effort under my guidance and supervision. Signatures of the faculty guide Signatures of the student
Name of the faculty guide Name of the student
ACKNOWLEDGEMENT
The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of the people who made it possible.
I would like to take the opportunity to thank and express my deep sense of gratitude to my corporate mentor Mr. Karthik Sreeraman and my faculty mentor Prof. Ritu Srivastava. I am greatly indebted to both of them for providing their valuable guidance at all