Public Relations – Past Year exam Papers 2013 1. Crises are often categorised as being either ‘python’ or ‘cobra’ events‚ requiring different PR approaches to handle them. Choose one of each type of crisis to describe and illustrate the differences. Go on to describe ideal PR strategies for anticipating and handling each‚ critically evaluating common mistakes made in practice‚ providing additional examples where you can. 2. Modern companies are expected to have a Corporate Social Responsibility
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Title: Wal-Mart Stores‚ Inc.: On Becoming the World’s Largest Company (2002) Executive Summary: Objective: This case’s objective is to be able to find out how Wal-Mart Stores positively responded to the time when they encountered a lot of problems and still end up to be the world’s largest company. Problem: Wal-Mart had experienced a very disappointing year. It was when sluggish consumer spending‚ rising unemployment‚ the energy crisis‚ and the terrorist events of September 11‚ 2001 all
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FINANCIERO. TRABAJO FINAL Resolución Caso: Sears‚ Roebuck and Co. vs. Wal-Mart Stores‚ Inc. CATEDRÁTICO: Lic. Mauricio Franco PRESENTADO POR: Acevedo Alas‚ Julia Beatriz Coreas Díaz‚ Elsa Carolina Menjívar Huezo‚ Julio Ernesto Polanco Lizama‚ Marcos Guillermo Villavicencio Salazar‚ Alex Edmundo Zavaleta Franco‚ Lorena Guadalupe San Salvador‚ 12 de julio de 2010. Sears‚ Roebuck and Co. vs. Wal-Mart Stores‚ Inc. En el presente trabajo se realiza una comparación entre las
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15th‚ 2014 Media Summary: Assessment of Financial Performance Video The Assessment of Financial Performance Video reviews how to assess the financial performance and “health”‚ or well-being if you will‚ of a company and how there are numerous ratios that provide various different indicators as to where the company is excelling in and what areas the company needs to improve in. Accountants and Financial Advisors analyze the different financial statements (balance sheets‚ income statements‚
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world. In fact‚ their goal is to use their technology to create products that will continue to improve the quality of life for the consumers wherever they live (Colgate Palmolive home page). I. FINANCIAL STATEMENT ANALYSIS i. Income statement: The income statement presents information on the financial results of a company ’s business activities over a period of time. The income statement communicates how much revenue the company generated during a period and what cost it incurred in connection
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Case Study Analysis of “Wal-Mart: The Main Street Merchant of Doom” Issues/Problems: The rapid and enormous expansion of Wal-Mart and its market share have changed the landscape of Main Street in towns and cities across America. By 1981‚ Wal-Mart became Americas largest retailer. It has approx. 6‚700 stores worldwide‚ $345 billion in net sales (2007)‚ and roughly 100 million weekly customers. Wal-Marts massive footprint has had three primary areas of concern: 1) Putting local small business
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CORPORATE GOVRERNANCE AND FINANCIAL PERFORMANCE CASE STUDY: ROOFINGS GROUP 1.0 INTRODUCTION Corporate governance is concerned with ways in which all parties interested in the well-being of the firm (the stakeholders) attempt to ensure that managers and other insiders take measures or adopt mechanisms that safeguard the interests of the stakeholders. Such measures are necessitated by the separation of ownership from management‚ an increasingly vital feature of the modern firm. A typical firm
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Case Study: Wal-Mart June 12‚ 2012 � This case study is based upon the case article by Peter A. Stanwick and Sarah D. Stanwick titled; ’Wal-Mart: But We Do Give Them a 10 Percent Employee Discount ’‚ in which addresses the ethical issues facing Wal-Mart. According to Stanwick and Stanwick (2009‚ p. 409)‚ the culture "has created a number of twenty-first-century problems for Wal-Mart." Summary The authors ’ viewpoint is that of the Wal-Mart employees are not all treated equally according to
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Mobile phone-based money transfer Name Institution In recent years‚ there have been numerous milestones in technological advancements such as electronic word processing‚ social networking‚ instant messaging‚ Blue-ray‚ smartphones‚ search engines‚ Satellite TV‚ Wi-Fi‚ lithium rechargeable batteries‚ online stock trading‚ Bluetooth‚ DNA profiling‚ genetic sequencing and many others. These innovations help in our day to day lives especially in the fields of communication
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Financial Crises and Firm Performance Financial crises • Financial crises could happen anywhere‚ although emerging markets tended to be more seriously afflicted in recent times • Companies operating in a region where a financial crisis had broken out could undergo corporate disasters as a result. • The following sections describe what happened during three major financial crises in the late 1990s and early 2000s‚ and how the business sectors of the regions were affected. • The best-known of
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