"Typography" Essays and Research Papers

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  • Typography

    Typography CGD 218 Visual Literacy in Business Instructor: Erika McCulloch Pamela Smith October 20‚ 2011 Communication has always played an important role in human culture all over the globe. At the heart of communication is the use of typography. Typography gives people a way to communicate through various forms of type and can connect students‚ family‚ friends‚ businesses and governments all while supporting local and global commerce. Berger(2008) states “typography is a highly skilled

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  • typography

    Option 3- Typography Bauhaus movement Typography is to make language visible by using techniques of arranging type with Artistic effect. The new form of typography was formed in 1923‚ it began in Russia and Holland and Crystalized at Bauhaus. During twentieth century typographical world gained a graphic expression‚ it enabled the designers to vision and develop functional and expressive visual communication‚ where as the old typography constrict creativity. During 1900s the traditional typography

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  • Expressive Typography

    Expressive Typography : 1.1 What is Expressive Typography: In the 1960s there was a surge of Expressive Typography; in which the type is physically positioned or modified so as to literally illustrate the primary statement. Many designers employed Expressive Typography. Most notable was the work done by Herb Lubalin and Otto Storch in Mc Call’s Magazine. Some letter or a word would be reshaped to become an illustration of its own content. Sometimes an illustration was incorporated into the

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  • History of Typography

    his Typography (from the Greek words (typos) = form and (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces‚ point size‚ line length‚ leading (line spacing)‚ adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft‚ which some consider distinct and others a part of typography; most typographers

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  • Typography and Clarendon

    Condensed‚ Clarendon Condensed‚ Clarendon Heavy‚ Clarendon Light‚ Clarendon Medium‚ Clarendon Regular‚ and Clarendon Roman. They call it a slab-serif because it has some bracketing and some contrast in size. Clarendon was one of the final century typography to be developed. Clarendon is also a metal type and a popular wood type. It emphasizes text by being the primary design to be related bold. As an example of this it emphasizes‚ “WANTED” in the old west signs. Clarendon came along ways over the past

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  • History of Typography

    HISTORY OF TYPOGRAPHY First of all‚ what is typography? Typography is the art of letter forms being organized into certain words or sentences. Typography came from the Greek word typos which means form and graphe which means writing. Most people would agree that a German man named Johannes Guttenberg was the one who invented typography. Before Guttenberg‚ everything had to be scribed by hand which was very time consuming. Guttenberg also created blackletter‚ the first ever typeface. Since

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  • Typography and Family

    Joe Heredia Professor Few ENG 111-NO2 23 August 2013 The Legacy of the Family Trip When I was twelve‚ my father‚ a member of the Air Force‚ was stationed on the coast of Southern California for three years. Since my grandparents lived in North Carolina‚ it became our family’s summer tradition to drive across the United States for a yearly visit. As a child‚ I viewed the annual summer crossing with dread. Being cooped up in our old pink station wagon - with my parents‚ sister‚ and two brothers

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  • Typography & Typeface Design

    design typefaces and typography can play a major role. Once I started to take notice of the amount of typography around me‚ it became almost overwhelming‚ and I couldn’t help but starting to wonder. Who designed these typefaces and with what purpose? Where do they come from and how did they become such a big part of our everyday life? But above all‚ what can I as an industrial designer learn from studying this huge but for me uncharted design discipline? Typography in the middle of the

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  • Typography Research Project

    GART 151 Typography & Layout Midterm Project Research Sp15 Type Foundry Research Due date for topic: Week 4‚ Th‚ Feb 12 Due date for presentation: Week 8‚ Th‚ March 12 Investigate a type foundry that you think produces well-designed typography. Do your research online and/or in the library. From the information you collect‚ you will give a short talk in class—this will include background info and examples of the typeface(s). The purpose of the assignment is to familiarize yourself with the

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  • New Typography and Art

    New Typography and Art In the early twenties the Bauhaus style was a revolutionary way of creating new artwork; its elementary principles consist of functionality‚ short and simplified content‚ organised design. But just a while before the period of Bauhaus the revolution started in Russia‚ where constructivist themes – often geometric‚ experimental and rarely emotional – were expressed‚ amongst others by the two revolutionary artists El Lissitzky and Kazimir Malevich. They both believed the expressive

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