Typography Research Project
GART 151
Typography & Layout
Midterm Project
Research
Sp15
Type Foundry Research
Due date for topic:
Week 4, Th, Feb 12
Due date for presentation:
Week 8, Th, March 12
Investigate a type foundry that you think produces well-designed typography. Do your research online and/or in the library. From the information you collect, you will give a short talk in class—this will include background info and examples of the typeface(s).
The purpose of the assignment is to familiarize yourself with the business of typographic design and its manufacture, and to provide you with the experience of researching a design topic.
Note: Very often, foundries will send free catalogs and posters— order everything!
Presentation
The purpose of the presentation is to share information with your peers and to provide you with the experience of speaking in front of a group of people.
Your presentation, including Q&A, should not last more than four minutes. Practice your delivery beforehand to get the timing right.
You may use a presentation software application (PowerPoint,
Keynote), but be sure to test run the file in the Mac Lab before the presentation day. Also, refer to the common pitfall known as
“Death by PowerPoint” before creating your slide deck.
Important Points
When did the foundry start? Who runs the business? Where is it located? What kind of typefaces do they sell? How much are they? Do they offer a student discount or free fonts? Is there a web site? What is the URL?
m
Do not research a type designer or a single typeface.
The assignment is 8 weeks long in order for you to have time to get to know your topic, NOT to put it off until the last minute.
No projects will be accepted that have not passed topic approval.
No topic changes can occur after approval.
IF you have questions about this project, you must contact me by email and/or see me during my office hours. DO NOT interrupt class with such inquiries.
Definitions:
Type Foundry
• a place for the manufacture of
Typography & Layout
Midterm Project
Research
Sp15
Type Foundry Research
Due date for topic:
Week 4, Th, Feb 12
Due date for presentation:
Week 8, Th, March 12
Investigate a type foundry that you think produces well-designed typography. Do your research online and/or in the library. From the information you collect, you will give a short talk in class—this will include background info and examples of the typeface(s).
The purpose of the assignment is to familiarize yourself with the business of typographic design and its manufacture, and to provide you with the experience of researching a design topic.
Note: Very often, foundries will send free catalogs and posters— order everything!
Presentation
The purpose of the presentation is to share information with your peers and to provide you with the experience of speaking in front of a group of people.
Your presentation, including Q&A, should not last more than four minutes. Practice your delivery beforehand to get the timing right.
You may use a presentation software application (PowerPoint,
Keynote), but be sure to test run the file in the Mac Lab before the presentation day. Also, refer to the common pitfall known as
“Death by PowerPoint” before creating your slide deck.
Important Points
When did the foundry start? Who runs the business? Where is it located? What kind of typefaces do they sell? How much are they? Do they offer a student discount or free fonts? Is there a web site? What is the URL?
m
Do not research a type designer or a single typeface.
The assignment is 8 weeks long in order for you to have time to get to know your topic, NOT to put it off until the last minute.
No projects will be accepted that have not passed topic approval.
No topic changes can occur after approval.
IF you have questions about this project, you must contact me by email and/or see me during my office hours. DO NOT interrupt class with such inquiries.
Definitions:
Type Foundry
• a place for the manufacture of