ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries‚ which quite a few platforms want to apply to reach sustainable level. Sustainable Development & Sustainable Tourism The term sustainable development illustrates the situation where development could happen to satisfy current generation’s needs and wants whereas the next generation would not be victims of unsustainable actions of this generation.
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• INTRODUCTION 6- 9 a) Brief description of Healthcare industry. b) Healthcare in India c) Tourism in India d) Medical tourism e) Review of literature CHAPTER 2 • MEDICAL TOURISM 10-39 CHAPTER 3 • Objective and sub objectives
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Tourism history‚ development and main destination countries in the world Over the decades‚ tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world. Modern tourism is closely linked to development and encompasses a growing number of new destinations. These dynamics have turned tourism into a key driver for socio-economic progress. Today‚ the business volume of tourism equals or even surpasses that of oil exports
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Sell me an experience‚ not a package holiday! Selecting and purchasing a holiday is a big-ticket item – a once a year purchase that people are determined to get right. So why do travel companies consistently fail to deliver what the internet user wants when searching for a holiday online? A survey conducted in the spring of 2010 by Frommers‚ the travel guide publishers‚ has shown the most common complaints users make of travel websites. While usability issues like navigation problems are mentioned
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Movie Review: Twilight (2008) The movie Twilight is based upon the number one best-selling sensation by Stephenie Meyer with the same name; Twilight takes us into the world of Bella swan‚ played by Kristen Stewart‚ who is sent to live in the dreary Forks of Washington with her father. As the new kid in school‚ Bella is intrigued and attracted to one of the school’s outcast‚ Edward Cullen‚ played by Harry Potter’s own Cedric Diggory‚ Robert Pattinson. After Edward saves her life in a superhero-ish
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MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental
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mountains of Himalayas‚ all are such attraction for the tourists‚ rarely found in other country or continent to the world. Tourism in India is the largest service industry‚ with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.[2][3] The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018
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TOURISM IN GERMANY Contents INTRODUCTION. 4 1. GERMANY 5 2. GETTING THERE 7 3. ACCOMMODATION IN GERMANY. 10 4. WHERE TO GO. 13 4.1.FESTIVALS 13 4.2. NATIONAL PARKS 15 4.3. ROUTS IN GERMANY. 20 5. A JOURNEY TO BERLIN 24 5.1. ACCOMMODATION IN BERLIN 24 5.2. SIGHTSEEING IN BERLIN 28 5.3. EAT‚ DRINK‚ NIGHTLIFE 32 CONCLUSION. 34 LITERATURE 35 SITES 35 Introduction. Germany is rich by its tourist recourses. Each land has a lot of various places of interest. «Come and be
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Today‚ tourism clearly offers excellent opportunities for economic growth as shown by the influx of foreign exchange earnings from tourism expenditures. But tourism’s impact is not totally positive. The socio-cultural and environmental impact of tourism must be weighed against its positive economic contribution. Until recently‚ there had been no measurement of the economic reality of the tourism industry. Its economic importance through the supply side‚ the capital formation it generates‚ its
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