RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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Academic survey report Report Title: The importance of studying pattern of the international students at OXFORD BROOKES Name: Mohammed Shagdar ID; 11131070 Contents: 1. Introduction ……………………………………..1 2. Methods…………………………………………..1 3. Finding………………………………………….2‚3 4. Conclusion………………………………………..4 5. Recommendations……………………………….4 6. Self-evaluation……………………………………4 7 Reference list……………………………………...4 8 Appendices: 1. Introduction In
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Marketing is an integral part of any business operation‚ regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology‚ new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C)‚ have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the
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PG.NO | 1 | INTRODUCTION | 2-3 | 2 | INFORMATION GATHERING | 4-5 | 3 | AIMS & OBJECTIVES | 6 | 4 | RESEARCH | 7-20 | 5 | 7P’S OF MARKETING | 8-13 | 6 | SWOT ANALYSIS | 13-14 | 7 | MICHAEL PORTER FIVE FORCES | 14-19 | 8 | CONCLUSION | 19-20 | INTRODUCTION:- The topic that I have chosen for Oxford Brookes research and analysis project is MARKETING STRATEGIES OF UFONE (Wireless Telecommunication Company in Pakistan) PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited)‚ the largest
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been administered by the American Strategic Planning Institute since 1975. It was initiated by senior managers at GE who wanted to know why some of their business units were more profitable than the others. With the help of Sidney Schoeffler they set up a research project in which each of their strategic business units reported their performance on dozens of variables. This was then expanded to outside companies in the early 1970s. The initial survey‚ between 1970 and 1983‚ involved 2‚600 strategic
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1886. It began with the curiosity of Dr. John S. Pemberton a pharmacist‚ he wanted to create a drink to substitute his use of morphine; since he was addicted. As he succeed by creating the prototype Coca-Cola recipe‚ in Pemberton’s Eagle Drug and Chemical House. He made the drink by using syrup mix and carbonated water‚ after accomplishing his task of making the drink. He was set out to let his pharmaceutical neighbors to try it‚ those who sampled the product were Dr. Pemberton’s partner and bookkeeper
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maintain customer relationships (Wedel‚ Kannan‚ 2016). Further‚ Home Depot marketing combination identifies the company’s strategies for accomplishing its market positioning goals while ensuring competitiveness against other home improvement retailers. Consequently‚ Home Depot has been successful through the integration of its marketing functional strategy. In order to maintain the largest market share‚ Home Depot’s marketing mix includes the four Ps: product‚ place‚ promotion‚ and prices (Rowland
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C570: Strategic Marketing Management Cleopatra – Marketing Strategy Changes Team 3: 1. What are the most important possibilities for improving the results for the Cleopatra product in Canada? If Colgate-Palmolive wants Cleopatra to be successful in Canada‚ they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness‚ the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors
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One of the best strategies you can use in order to achieve this is to maximize the use of your trucks with vehicle wraps. With the low cost-per-thousand-impressions and high return on investment‚ vehicle wraps are considered to be the most cost-effective and influential advertising tool available to businesses everywhere. At Car Wraps‚ we acknowledge the potential of vehicle wraps to reach‚ impress‚
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Summary This report examines the marketing strategies of Tesco‚ the market leader in the retail grocery industry in the UK. Analysis has shown that in this oligopolistic market‚ Tesco is following different marketing strategies to remain market leader. Tesco has been doing extremely well in focusing on different marketing strategies by constantly sticking to its principles “very little helps”. Subsequently the report highlights the different marketing strategies adopted by Tesco‚ specifically market
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