Coca Cola's Marketing Strategy
Intro
Coca Cola was introduced in 1886. It began with the curiosity of Dr. John S. Pemberton a pharmacist, he wanted to create a drink to substitute his use of morphine; since he was addicted. As he succeed by creating the prototype Coca-Cola recipe, in Pemberton’s Eagle Drug and Chemical House. He made the drink by using syrup mix and carbonated water, after accomplishing his task of making the drink. He was set out to let his pharmaceutical neighbors to try it, those who sampled the product were Dr. Pemberton’s partner and bookkeeper, and Frank M. Robinson. Besides them sampling the product, they had help create the name Coca-Cola.
Market segmentation Since soda is a convenience product, people don’t evaluate too much the product to buy it. The versatility of the product allows Coca-Cola using any possible segmentation strategy. The firm has been so intentional in identifying, understanding, and respecting the different countries’ cultures, how people live their lives, national sport preferences, goals, values, how they perceive themselves, etc. The company has been successful appealing specific motivations and desires for customers around the world. It could be a global appeal like peace, unification, sharing, friendship or a precise targeting, for example, in the U.S. the company appeals to achievement, victory, independence, success, and similar ideas. In Latin America is appealing to family, celebrations, traditions, working hard, and so on. The company has targeted in every country their particular appealing, which is what has made customers to embrace easily Coca-Cola as part of their daily lives.
Global marketing
The company was founded in May 1886 in Atlanta, Georgia. During early 1900’s the company built two plants one in Cuba and one in Panama, additional plants were built in Puerto Rico, Philippines and Hawaii reducing costs and increasing demand. In 1926, the company continued growing investing in many different countries. Actually, Coca-Cola has
Coca Cola was introduced in 1886. It began with the curiosity of Dr. John S. Pemberton a pharmacist, he wanted to create a drink to substitute his use of morphine; since he was addicted. As he succeed by creating the prototype Coca-Cola recipe, in Pemberton’s Eagle Drug and Chemical House. He made the drink by using syrup mix and carbonated water, after accomplishing his task of making the drink. He was set out to let his pharmaceutical neighbors to try it, those who sampled the product were Dr. Pemberton’s partner and bookkeeper, and Frank M. Robinson. Besides them sampling the product, they had help create the name Coca-Cola.
Market segmentation Since soda is a convenience product, people don’t evaluate too much the product to buy it. The versatility of the product allows Coca-Cola using any possible segmentation strategy. The firm has been so intentional in identifying, understanding, and respecting the different countries’ cultures, how people live their lives, national sport preferences, goals, values, how they perceive themselves, etc. The company has been successful appealing specific motivations and desires for customers around the world. It could be a global appeal like peace, unification, sharing, friendship or a precise targeting, for example, in the U.S. the company appeals to achievement, victory, independence, success, and similar ideas. In Latin America is appealing to family, celebrations, traditions, working hard, and so on. The company has targeted in every country their particular appealing, which is what has made customers to embrace easily Coca-Cola as part of their daily lives.
Global marketing
The company was founded in May 1886 in Atlanta, Georgia. During early 1900’s the company built two plants one in Cuba and one in Panama, additional plants were built in Puerto Rico, Philippines and Hawaii reducing costs and increasing demand. In 1926, the company continued growing investing in many different countries. Actually, Coca-Cola has