Mountain Man Brewing Company Ashley Huckaby Mountain Man Brewing Company exemplifies history. Founded in 1925 by Guntar Prangel‚ a coal miner with a home brewery‚ and marketed largely to other coal miners‚ Mountain Man lager emphasizes quality ingredients‚ a bitter flavor and dark coloring. Today‚ Mountain Man Brewing is still a single-product company. Mountain Man distributes its lager in several states outside West Virginia‚ is a local market leader‚ and generates over $50 million in revenue
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Running Head: MOUNTAIN MAN Mountain Man Brewing Company Case The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product‚ Mountain Man Lager‚ to adding a Light version of the beer. This paper will evaluate the following: 1. The positioning statement of MMBC; including what has made MMBC successful and how MMBC distinguishes itself from competitors. I will argue that quality and authentic
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MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light beer sales in the U.S have been growing at a compound annual rate of 4% while traditional beer sales have been declining annually at the same rate. MMBC has been experiencing
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Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history‚ Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual
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Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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Problem Statement: Should Chris Prangel launch Mountain Man Light in order to recoup the declining sales MMBC has been experiencing due to changes in beer drinkers’ preferences and how will he adapt their marketing mix in order to achieve these goals? Key Points: Chris Prangel - an MBA graduate - was set to inherit his father’s business‚ Mountain Man Beer Company. MMBC brewed one beer called “Mountain Man Lager”‚ which was also known as “West Virginia’s beer”. In order to recoup
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Content Abstract 3 Company Background and Basic Facts 4 Vision‚ mission and goals 5 Structure 6 External Environment 7 Management Change 11 Cultural and Ethical Values and Practices 12 Workforce diversity 15 Management of Training 16 Unique Practices 17 Nordstrom’s Leadership Style 17 Recommendation 20 References 21 Abstract Nordstrom is a leading upscale fashion retailer in the United States. In this essay‚ our team will present an organizational analysis for Nordstrom from different
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The Death of a Salesman and The Company Man are alike because both‚ Willy and Phil‚ focus on their job than their families. Willy and Phil didn’t had the balance from social life and working life. “… [I]’m fat. I’m very—foolish to look at‚ Linda”. They were both unhealthy‚ Willy from the head also he is kind of obese and Phil from diabetes. “Phil was overweight and nervous and worked too hard”. Both men were working their way up the ladder in their job‚ by working day and night. Both families missed
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Emirates Computers Name: Instructor: Task: Date: Calculate the three (3) liquidity‚ five (5) financial leverage‚ six (6) turnover and four (4) profitability ratios for all the years as per example 3.5 in the PowerPoint presentations. Liquidity; Current ratio=current assets/current liabilities 2010:29021/19483=1.49 2011:24245/18960=1.28 Quick ratio= (current assets- inventories)/current liabilities 2010: (29021-1301)/19483=1.42 2011: (24245-1051)/18960=1.22 Cash ratio=cash/current liabilities
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equity of MMBC. A: Firmly established brand for 8 decades which commands a large loyal customer base with a legacy factor Attributes like distinctively bitter taste‚ slightly higher than average content of alcohol that were unique to the Mountain Man Lager brand. Packaging of beer that was in line with the product positioning for the blue-collared working class (logo with the design of coal miners) Sticking to the core product of Lager rather than swaying to new emerging markets‚ i.e. maintaining
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