Mountain Man Brewing Company TABLE OF CONTENTS COMPANY ANALYSIS .................................................................................. 3 OUR DECISION ............................................................................................. 7 FORECASTS AND ESTIMATES ................................................................. 8 BREAKEVEN ANALYSIS ........................................................................... 12 MARKET SUMMARY ...........................
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Managerial Analysis Mountain Man Brewing Company Goes “Light” 12/13/2010 Mountain Man Brewing Company Nicole Fiamingo Company History Mountain Man Brewing Company was established in 1925‚ and since then has come to be known as “West Virginia’s Beer”. In 2005‚ despite a 2% drop in annual sales they sold approximately 520‚000 barrels and reported revenue close to $50‚000‚000. Mountain Man Brewing Company’s average consumer is male‚ above the age of 45 and typically in the middle-to-lower
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Answers 1 There are several factors that have enabled Mountain Man Brewing Company (MMBC) to create a strong brand and set itself at par with its competitors. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Mountain Man brewery carries a legacy in a mature business. Recent survey in West Virginia with a 67% response rate rated Mountain Man Lager as the “Best Known Regional Beer” 70% consumed at home Mountain Lager won “Best Beer in West Virginia” for the 8th straight
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1. What are the critical success factors for MMBC? What are its competitive advantages? Ans. The critical factors for the success of Mountain Man Brewing Company (MMBC) are: * Brand awareness among blue collar customers * The quality in terms of smoothness‚ percentage of water content‚ drinkability (distinctly bitter flavour‚ higher than average alcohol content) which created a unique brand equity * Branding activities done by MMBC such as establishing an independent sales force to
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Marketing Mountain Man Brewing Company Bringing the Brand to Light 1. Overview Mountain Man Brewing Company (MMBC‚ or the Client) is a family-run business in West Virginia that has experienced much growth since launching its flagship premium beer Mountain Man Lager (MMB) in 1925. Over the decades‚ brand loyalty‚ quality and brand awareness have been the cornerstones of the Client’s success – the importance of the MMBC brand among consumers has allowed the company to build its small but
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Box Man Final Draft We come alone in this world and one day we will be alone once again; therefore‚ we must formulate the choice to achieve things ourselves. That is why in the essay “The Box Man”‚ Barbara Lazear Ascher writes about the evening customs of diverse people that live alone and by observing these people‚ reflects on the nature of solitude. She demonstrates that solidity doesn’t necessarily mean being lonely‚ just alone and explains how lonely and alone are unlike. Ascher uses the rhetorical
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1. What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region‚ being one of the four regional breweries still operational in West Virginia. MMBC brews only one type of beer – the Mountain Man Lager‚ a dark bitter tasting beer. Target market for the product is middle aged men from the blue collared
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Chris Prangel‚ a recent MBA graduate‚ has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company. This is a family-owned business that he’s going to take a hand on in 5 years. Mountain Man brews just one beer which is Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Mountain Man Lager is a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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------------------------------------------------- Mr. Prangel as we all know Mountain Man Beer Company has been in the market over eight decades; manufacturing a beer known for its authenticity‚ quality and toughness. In all these years we have seen many regional breweries vanished by fatal decisions. Mountain Man Beer Company is still standing strong in the market‚ yet it has come the time to make a crucial decision regarding the future of our company. Before I present my recommendation I would like you to know that
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