Government bodies discovered the reliable ways by keeping the welfare aspect as the motivation factor. In other terms if we say then‚ the concept of corporate social responsibility is not new to Indian companies. Corporate social Responsibility activities have their advantages. The benefits are in terms of building a positive image and encouraging social involvement of employees‚ which in turn develops a sense of loyalty for the organization. The companies have understood that the retention of market depends
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Exam case Australian Beverages Limited Pre-seen information Semester 1 2010 Australian Beverages Limited — Pre-seen information A. Introduction to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s‚ the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories‚ such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in
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ADVISER AUG 10 The Case Against Corporate Social Responsibility The idea that companies have a duty to address social ills is not just flawed‚ argues Aneel Karnani. It also makes it more likely that we’ll ignore the real solutions to these problems. By ANEEL KARNANI August 23‚ 2010 Can companies do well by doing good? Yes—sometimes. Journal Report Read the complete WSJ Executive Adviser report . But the idea that companies have a responsibility to act in the public interest and will profit
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successful creation of customer focussed value proposition. Thus‚ there is a need for positioning in every strata of marketing. The product group/ category that I have chosen is aerated sweetened cold soft drinks. A soft drink is a non-alcoholic beverage that typically contains carbonated water‚ a sweetening agent‚ and a flavoring agent. The sweetening agent may be sugar‚ high-fructose corn syrup‚ or a sugar substitute (in the case of diet drinks). A soft drink may also contain caffeine or fruit
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relevant amount of literature regarding social responsibility of corporate management‚ mainly articles and academic publications‚ has been produced in the last decades. Depending on the source‚ however‚ different understandings‚ approaches‚ and interpretations stand out clearly. The web is also rich of material that‚ while at a first impression may seem “marketing” oriented‚ is often directly related to the widely disputed concept of Corporate Social Responsibility (CSR). Within this considerable
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The research register for this journal is available at http://www.mcbup.com/research_registers The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft How important are ethics and social responsibility? A multinational study of marketing professionals Anusorn Singhapakdi and Kiran Karande College of Business and Public Administration‚ Old Dominion University‚ Virginia‚ USA How important are ethics? 133 Received September 1998 Revised
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Section FOOD & BEVERAGE SERVICE 1 For Hospitality Training Program- Dolphin Hotels Limited S t u d y G u i d e a n d ke y notes FOOD & BEVERAGE SERVICE Study Guide and Key notes Developed by ©2005 Training and development department Dolphin Hotels Limited‚ Ramoji Film City F O O D & B E V E R A G E S E R V I C E The Hotel Industry – Introduction Definition and Origin of the Hotel Industry H otel is defined as “A place where a bonifide traveller can receive
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2.0 CORPORATE SOCIAL RESPONSIBILITY (CSR) The corporate social responsibility is an activity where it has been involved by almost all of the company in the world. However‚ normally it would be the big companies which will engage more in these corporate responsibility activities. According to Lord Holme and Richard Watts (2010)‚ Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of
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EST1 – Task 1 Social Responsibility Western Governors University A community consists of organizations and citizens that are all tied to one certain area. What makes a community successful and effective is when both the companies and citizens work together with the same values and interests. When both organizations within a community and its citizens work together‚ it is a win-win situation. It makes for a better place to run an organization and a better place for its citizens to live
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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