different buying processes for a particular product – lightweight bumpers for a pickup truck. New task buying- Selling light weight bumpers for a pickup truck to clientele that has little or no experience in dealing with auto parts. Modified Rebuy- Selling light weight bumpers to clientele that has had experience in buying auto parts‚ possibly trying a different brand instead. Straight rebuy- selling light weight bumpers to clientele who are loyal customers‚ maybe buying a newer model‚ color‚ etc. Chapter
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UNIVERSITY OF HONG KONG‚ SCHOOL OF BUSINESS FUDAN UNIVERSITY‚ SCHOOL OF MANAGEMENT International Master of Business Administration ( General ) Academic Year 2013-‐2014 Individual Assignment Competitive Strategy June 10‚ 2014 Submitted by 程恭 2013960120
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standalone business. Advantages- By consolidating its document management services with ACS’s client back office operations‚ Xerox anticipates to increase its overall revenue. Only 20% of the two firm’s customers overlap. This enables a cross selling of each firm’s products and services to the other firm’s customers. Disadvantages- Xerox’s credit rating was downgraded to triple B-minus‚ which is only one notch above junk by Standard& Poor. An apparent lack of synergies between the two
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Lube‚ what other services could be combined to “add value” for the customer? The other services that could be combined to “add value” for the customer are:- 1. Book stores and cafeterias 2. Gymnasiums and Stores selling sports apparels 3. Shopping complex and eateries 4. Showroom selling Enfield and Harley Davidson and Riding travelling club 5.
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"Periwinkle‚ Definitely periwinkle.” Claire Ladd’s insistent voice filled the room‚ but it was greeted with dead silence. “Did you hear me‚ Harry? I said periwinkle. It’s the color of the fall season. And Harry‚ no suits this year. We’re seeing all separates out of Milan‚ Paris‚ and Seventh Avenue. The woman’s suit is dead.” Harry Denton shook his head and stared blankly at the woman across his desk. He knew he should be paying attention to her. After all‚ Claire Ladd represented a major apparel
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called "virtual integration"—a stitching together of Dell’s business with its supply partners and customers in real time such that all three appeared to be part of the same organizational team. Dell’s promotional strategies include: 1. Direct Sales: Selling Direct to customers gave Dell firsthand information about customer preferences and needs‚ as well as immediate feedback on design problems and quality glitches. With thousands of phone and fax orders daily‚ Internet sales‚ and daily contacts between
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strategy of selling luxury goods and focusing on richer part of society is main disadvantage‚ particularly in current economy. Expanding products offer and attracting younger clientele should show positive results in near future. Also we recommend launching an on-line store to fill the gap and reach new customers. Introduction This report will look at: Yedo’s competition Expanding store offer Overseas expansion Benefits of on-line store Age targeting Findings 1. Yedo is selling luxury goods
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EXECUTIVE SUMMARY The basic concept of my project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences
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customer base. We are already shipping to customers and the body butter has already been created. We are also now trying to perfect the perfect body scrub to start selling in 2015 as well. We have been in business since December 2013 and plan to go full force the first quarter of 2015. Products and Services: As of now‚ we are selling only whipped natural body butter. In the future‚ we plan on adding more skin care product our ChloShea Natural product line. Target Market: The age range is customers
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CHALLENGES IN SERVICE MARKETING Managing‚ growing‚ and profiting with both product and service businesses are challenging tasks. But the challenges are different from one to the other. Listed below are some of the most common and difficult challenges of growing and managing consulting‚ professional‚ or technology service businesses that don ’t necessary apply to product businesses. • Marketing Intangibles This makes services difficult to conceptualize and evaluate from the client perspective
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