the exact product/service to get maximum profit and for the long life of the company. However‚ the case states three important questions needed to be answered in order for the founders to reach a desirable figure of $25 million and prevent it from selling. Question1: How could Burt’s Bees establish its presence in such a crowded market? Answer: According to my analysis‚ Burt’s Bees has achieved a remarkable position in the market with its unusual product. This means that
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feel if they wish to reduce revenue losses due to channel conflict and cannibalization they should slim down certain aspects of their company. As Lonely Planet is currently operating they are selling hard copy books through their website and retail resellers. Along with this they have also started selling their guides as e-books for the Kindle. This poses the threat of both channel conflict and cannibalization. In order to stay competitive with other guide book company’s they will have to reduce
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target market both face to the global as exportation make up 95% of total sales. However‚ its sales growth slow in matured market like Europe and the USA while rapid growth can be seen in the developing countries. Under the traditional costing system‚ selling‚ marketing and administration costs were considered as fixed period costs which can not be used to manage profitability‚ therefore the new Kenthal 90 system was introduced into management which was based on Activity Based Costing (ABC). Issues
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for each product line. The question of Blue Ridges’ management is to advise them on the potential of using strategic cost analysis in assessing the profitability of their customers’ accounts. Potential behavioural implications on the marketing and selling personnel arising from using ABC in costing distribution‚ marketing and customer support functions should also be discussed. 2. Approach & assumptions The assignment of the manufacturing costs (manufacturing towels‚ customising and other factory
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purchases trigger events in the supply chain: a) Push based model b) Pull based modelc) Just in time d) Bullwhip effect 2. Measures the number of customers who stop using or purchasing products or services from a company. a) Cross selling b) Demand planning c) churn rate d) Touch point 3. This determines how much product a business needs to make to satisfy all of its customer´s demands: a) Demand Planning b) Pull based model c) Push based modeld) supply
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e.‚ orders). Overhead costs—both manufacturing and non-manufacturing—are allocated to jobs using the activity-based costing system. These overhead costs are listed below: Indirect factory wages $100‚000 Other manufacturing overhead S200‚000 Selling and administrative expense $400‚000 To develop the company’s activity-based costing system‚ employees were asked how they distributed their time and resources across the four activity cost pools. The results of those interviews appear below: Results
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Mistine: A Case Study Mary Jo Barbato Globe University March 5‚ 2010 Mistine is poised for success in its attempt to continue as Thailand’s front runner in the direct-selling cosmetics industry. Being number one in a small group of competitors is a precarious‚ but beneficial position. As leader‚ Mistine will continue to be in control of its own destiny. The current levels of market share and growth are theirs to lose. Their quality commitment and customer satisfaction guarantee
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Activity Two 220 0 25 0 5500 Activity Three 102. 08 12 100 1224.96 102‚08 Activity Four 5.3 60 180 318 954 94‚ 442.96 109‚562 Profitability contribution to general and selling expenses = number of cartons ordered (general and selling expenses + internet expenses/cartons processed Contribution to general and selling
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the sales calls is a one factor to be considered. It’s a source of future sales and may build customer relationship. Fourth‚ to be able to achieve your sales quotas‚ it is not enough to rely on sales forecast but opposing exert an extra effort in selling by means of good sales strategy. The expected results (shown in table below) may help you to evaluate performance‚ each activity is assigned a quota (250‚000 that will results to 1‚000‚000 sales and 25% growth) and a weight reflecting its relative
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product would satisfy their customers in their new market. Also how and where can the customer use it? When dealing with Asia there could be some different plugins or certain products that they must have with the products that Electronic Visions are selling. Where the customers are going to use it is a very big thing to consider. They may be on the go a lot and a smaller compact product with a longer lasting battery would be very useful. Also the colors of the products may mean something good or bad
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