Strengths …………………………………………………………………………………5 Weaknesses ………………………………………………………………………………5 Opportunities …………………………………………………………………………….6 Threats ……………………………………………………………………………………6 Market Conditions ………………………………………………………………………………..7 The 4Ps of Marketing ……………………………………………………………………………..8 Price ………………………………………………………………………………………8 Products …………………………………………………………………………………10 Place ……………………………………………………………………………………..10 Promotion ………………………………………………………………………………..10 Recommendations ………………………………………………………………………………
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Marketing 11e Armstrong/Kotler Company Case 6‚ “Darden Restaurants: Balancing Standardization and Differentiation.” (p. A10)‚ Question 1 Behavioral Segmentation - The sit-down market segment has been experiencing a decline in the number of customers who are patronizing to sit-down style restaurants such as those owned by Darden. It is believed that this is a result of the economic decline may be prompting customers to be more careful in the use of their discretional income. Geographic Segmentation
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Section A (20 Multiple Choice Questions) (50 marks) Select the appropriate response: 1. The primary financial goal of a corporation is to maximize A Shareholder’s wealth B Earnings per share C Stock price D A & C 2. Which of the following is not one of the three major areas of finance? A Accounting B Investments and financial markets C Financial management of companies D The banking system 3. A savings-surplus
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Unit 18 B Study Guide 1. Find the solubility (in mol/L) of lead(II) chloride (PbCl2) at 25oC. Ksp = 1.62e–5. A) 1.59e–2 B) 2.53e–2 C) 6.64e–17 D) 2.01e–3 E) 2.01e–2 2. The two salts AgX and AgY have very similar solubilities in water. It is known that the salt AgX is much more soluble in acid than is AgY. What can be said about the relative strengths of the acids HX and HY? A) Nothing. B) HY is stronger than HX. C) HX is stronger than HY. D) The acids have equal strengths. E)
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Ch.20‚ Chapter 20: FUTURES Multiple Choice Questions 1. Spot markets are for immediate delivery. Forward prices are: a. b. c. d. The price agreed upon today for an asset for deferred delivery in the future. The price in the future for an asset delivered in the future. The price today for a forward price in the future. Based on current spot market prices. Ans: a Difficulty: Moderate Ref: An Overview of Futures Markets 2. A forward contract differs from a futures contract in that: a. b. c. d.
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Chapter 1 An Overview of the Changing Financial-Services Sector Multiple Choice Questions 47. In the United States a commercial bank qualifies as a "bank" under federal law if it offers: A) Consumer installment loans‚ CDs B) Savings deposits‚ commercial loans C) Checking accounts‚ commercial loans D) Security investments‚ inventory loans to business customers E) Commercial deposit accounts‚ consumer savings plans 48. E. F. Hutton‚ J.C. Penney‚ and Sears
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! !! CHAPTER 21! Sample Exam Questions! ! 1. [CPA Adapted] If the algebraic sum of the present values of all cash flows related to a proposed capital expenditure discounted at the company’s required rate of return is positive‚ it indicates that the! A. resultant amount is the maximum that should be paid for the asset.! B. discount rate used is not the proper required rate of return for this company.! C. investment is the best alternative.! D. return on the investment exceeds the company’s required
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Fifth Edition GLOBAL MARKETING A DECISION-ORIENTED APPROACH Svend Hollensen _ • CONTENTS Preface Guided tour Acknowledgements Publisher’s acknowledgements Abbreviations About the author XVI XXX xxxiv xxxvi xli xliv PARTI THE DECISION WHETHER TO INTERNATIONALIZE 1 Global marketing in the firm Learning objectives 1.1 Introduction to globalization 1.2 The process of developing the global marketing plan 1.3 Comparison of the global marketing and management style of SMEs
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SCOPE MGT 1. Of the following‚ which is not part of project scope management? A. Scope planning B. Scope verification C. Quality assurance D. Initiation 2. You are probably going to be the project manager for the HGD Project and will need as many inputs to the initiation phase as possible. Of the following‚ which is the best source of information for your project? A. Business plans B. Historical information C. WBS D. The project charter 3. You are a project manager for your organization. Sarah
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Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace‚ the different opportunities‚ and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the global marketplace as in the domestic market
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