Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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This paper is an attempt to look into the rural market of India particularly with the focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over
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Rural-Urban Differentials in the Attitude of Global Systems of GSM Ndagi‚ Oduwole & Sanusi Rural-Urban Differentials in the Attitude of Global Systems of Mobile Communication (GSM) Consumers to Merits and Demerits of GSM Technology in Ogun State‚ Nigeria I. Ndagi O. O. Oduwole R. A. Sanusi Cocoa Research Institute of Nigeria AFRICA ABSTRACT The advent of the Global System of Mobile Communication (GSM) in Nigeria has become the order of most day-to-day activities; however‚ consumers of GSM services
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Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban
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Adam Oufkir 3/26/12 Nigeria: Shell Oil Crisis In the early 20th century Britain colonized Africa and created false borders through out the continent. The creation of such false countries as Nigeria caused the grouping of people that didn’t get along well. This action by Britain caused severs instabilities in the country of Nigeria. This may have made the country unstable at first but now the problem is caused by Shell. The problem in Nigeria is not caused currently on going not because of imperialism
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A History Of Genocide Nigeria Synopsis Nigeria Synopsis Nigeria starts it ’s existence much like other African countries drawn up mostly for a land claim‚ with little or no thought given to those people who reside in it ’s actual boundaries. With many different ethnic groups within its boundaries Nigeria appears both as very diverse and very unstable. The 3 predominant groups are the Igbo in the southeast
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FUEL SUBSIDY REMOVAL IN NIGERIA A subsidy is an assistance paid to a business or economic sector. Most subsidies are made by the government to producers or distributed as subventions in an industry to prevent the decline of that industry (‘Subsidy’‚ 2012). Subsidies are used to cushion the price effect of products or commodities or services to the consumer; hence it is used to control price in an economy and ensure the consumer can afford such commodity. This paper seeks to examine the removal
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Urban-Rural reunification: The integration of urban and rural administrative areas (at the Tehsil level) also has significant implications on the flow of funds between urban and rural areas. In particular‚ until 1999 a major source of revenue for the urban areas was octroi levied in urban areas for all goods regardless of whether they were eventually consumed in a rural area. This resulted in a disproportionate access of resources for urban areas. After devolution‚ however‚ there is no longer any
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Americans and Hispanics from the ages of 16-24 who live in urban areas tend to commit more crimes rather than those ethnicity males in rural areas because of their lifestyle. Minorities who live in urban areas tend to follow what they see and believe that it is acceptable to hang out on the streets and commit robberies. They believe the deviant acts they commit are normal. Rural areas like Orange County‚ NY are filled with African American and Hispanics around the same age but there is less crime committed
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