Virtual Reference: Final Report Course: WXGB6110 Date Submitted: 9th January‚ 2013 Introduction RUSA (Reference & User Services Association) defines Virtual Reference (VR) as a reference service initiated electronically‚ often in real-time‚ where patrons employ computers or other Internet technology such as chat‚ videoconferencing‚ Voice over IP‚ co-browsing‚ e-mail‚ and instant messaging to communicate with reference staff‚ without being physically present (ALA‚ 2008). According
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Chapter 7 Targeting‚ and Positioning Building the Right Relationships with the Right Customers Learning Objectives 1. Explain how companies identify attractive market segments and choose a target marketing strategy. 2. Discuss how companies position their products for maximum competitive advantage in the marketplace. Chapter Overview The chapter emphasizes the key steps in target marketing: market segmentation‚ market targeting‚ and market positioning. Market segmentation provides
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PGDM-RMM (2009-11) Institute for Technology and Management Global Leadership Center Kharghar‚ Navi Mumbai MARKET RESEARCH REPORT Influence of reference groups on spending patterns among college students : SUBMITTED TO: SUBMITTEDBY PROF. (Mrs.) SHELJA JOSE KURUVILLA Group No. 7 Manoj Theng (21) Silky Rungta (23) Sreejit Nair (25) Shekhar Ghosh (38) Shubhankar Otta (39) Nikita Jain (42) 1 TABLE OF CONTENTS CONTENTS 1 FRONT MATTER 1.1 COVER 1.2 ABSTRACTS 1.3 KEYWORDS 2. MAIN BODY
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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human activity directed at satisfying human needs and wants through an exchange process’ process’ Kotler 1980 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering and exchanging products of value with others’ others’ Kotler 1991 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING 5 Ps of Marketing
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha SUMMARY by logo copy.tif Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the
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The Assessment of Reference Service In Mendiola Consortium Libraries Submitted by: Anne Denise C. Benedito Maria Camille Manalo Nicole S. San Miguel Submitted to: Prof. Nora J. Claravall CHAPTER 1 THE PROBLEM AND ITS SETTING Introduction: It is a fact to state that books are the richest recorded treasure on earth and the output of the best minds of all ages. But‚ though more books are available today than before‚ the art and joy of book reading is known to only a few‚ that for every
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Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business School‚ San Francisco‚ California‚ USA. Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich For: Dr. Admassu Bezabah B7405 Business Policy Seminar Summer II: 2004 © Ijaz and John‚ Argosy Business School‚ Argosy University‚ San Francisco‚ California‚ USA 1 Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business
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LEARNING OBJECTIVES After reading this chapter‚ students should: ❑ Know why marketing is important ❑ Know what is the scope of marketing ❑ Know some of the fundamental marketing concepts ❑ Know how marketing management has changed ❑ Know are the necessary tasks for successful marketing management CHAPTER SUMMARY From a managerial point of view‚ marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value
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MBS Library Service Guide to citing references (Harvard system) John Hynes Feb 2010 MBS Library Service is part of the John Rylands University Library 1. INTRODUCTION………………………………………………………….. 3 2. CITING REFERENCES WITHIN THE TEXT…………………………… 3 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 Single author…………………………………………………………………………... 3 - 4 Two authors………………………………………………………………………………... 4 Multiple authors…………………………………………………………………………… 4 Authors of different
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