a world-class multinational enterprise providing superior returns to our shareholders‚ excellent value for our customers and a rewarding career for our employees.” STRATEGIES F&N existing strategy is differentiation ‚ this is through product innovation (coming up with new products)‚ brand name (Magnolia‚ Seasons‚ 100 plus)‚ distribution channels (the Asian region and also soon the Middle East with its Halal certification) STRENGTHEN AND GROW THE CORE Maximize synergies and grow organically
Premium Marketing Product differentiation
STRATEGIES Business strategy focuses on improving the competitive position of a company’s or business unit’s products or services within the specific industry or market segment that the company or business unit serves. Competitive strategy raises the following questions: ❖ Should we compete on the basis of lower cost (and thus price) or should we differentiate our products or services on some basis other than cost‚ such as quality or service? ❖ Should we compete head to head
Premium Strategic management Porter generic strategies Marketing
bringing this product more attention on the specifics of what they will do for your indoor air quality. Pricing this new product is important to the company because it is sold virtually everywhere. Providing the education is the key to higher sales of plants in the Filter store. Product According to "Mother Nature Network" (2014)‚ “there are several house plants that are used in the space station to filter the air” (Best air-filtering houseplants‚ according to NASA). The selection of product from the
Premium Marketing Product differentiation Retailing
The Three pure generic competitive strategies are cost leadership‚ differentiation and focus. Each factor has its own advantages and disadvantages. A company should balance these factors in order to be successful. For growing industries‚ there are several other sub factors like chaining‚ franchising‚ etc. Our article will focus primarily on the generic factors as they are applicable to most of the industries and the challenges that the companies face with these strategies The cost leadership is
Premium Product differentiation Porter generic strategies Leadership
*Business level strategies can be classified into the following types:*- Cost leadership Differentiation strategy Focus strategy Integration strategy COST LEADERSHIP STRATEGY Benefits associated with cost leadership strategy: Cost leadership strategy provides the best insurance against ill-effects of competition with its low cost structure of products and services. Threat of cheaper substitutes can be offset to some extent by lowering the
Premium Strategic management Cost Management
specific‚ individual product or service markets. Business-level strategy is concerned with a firm’s position in an industry‚ relative to competitors. These 3 decisions are the basis for choosing business level strategies: 1. customer needs‚ or what is being satisfied; 2. customer groups‚ or who is being satisfied; 3. Distinctive competencies or how customer needs are satisfied. Formulating the Business Model: Customer Needs and Product Differentiation Customer Needs: Desires
Premium Marketing Strategic management Product differentiation
for Target Customers Topic Outline • Market Segmentation • Market Targeting • Differentiation and Positioning Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs Copyright © 2010 Pearson Education
Premium Pearson PLC Marketing Product differentiation
basic drivers of product differentiation are attributes‚ position‚ pricing methods‚ and information. These drivers are what encourage customers to purchase one brand over another. Being “different” is beneficial if the customer feels they are getting a “better bang for their buck”. That is‚ if the customer prefers the company’s product relative to competitors. The brands attributes are what distinguishes the brand from other brands. Attributes for a manufacturer can be product quality‚ design‚
Premium Customer Customer service Product differentiation
a. Cost leadership b. Response c. Differentiation Cost leadership strategy Cost leadership’s purpose is becoming and remain the least cost producer or distributor in the industry. This company aimed at reduction of input costs and minimizing the operation expenses. This type of least cost producer gain advantage by getting its costs of production lower than other producer in the market. For an example; Kawanku Roti Parata (Malaysian cuisine product). This product have multi choice of food to the
Premium Management Product differentiation Customer
Strategic Elements of Competitive Advantage IKEA ü IKEA confront competitors such as supermarkets (Wal-Mart) and other furniture co. ü they focused on 3 areas for improvement: product assortment‚ customer service and product availability. ü Prices are affordable to almost everyone; ü colors blue and yellow are Sweden national colors; ü customers see the furniture in showrooms and with names instead of model numbers; ü shopping is a self-service activity –browse‚ u write
Premium Marketing Strategic management Positioning