MOUNTAIN DEW Introduction Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville‚ Tennessee‚ named and first marketed in Knoxville and Johnson City‚ TN in the 1940s‚ then by Barney and Ally Hartman‚ in Fayetteville‚ North Carolina and across the United States in 1964.When removed from its characteristic green bottle‚ Mountain Dew is bright yellow-green and translucent. As of 2007‚ Mountain Dew
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Gatorade: History and Product Offerings History Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ a division of PepsiCo. It was invented during the 1960s by University of Florida doctors in order to hydrate the university’s football team (The Gators). New brands include its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain‚ Frost‚ and Fierce; and its Performance series‚ sold under the brand name Endurance. Current
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competitors while Coca-Cola have huge reductions up to 15-25%. For distribution arrangements‚ production plants and bottling centres are placed in large cities all around India. 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? Pepsi Advantages - They entered the market Before Coca-Cola and were able to gain a foothold in the market while it was still developing. Pepsi
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy
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Tropicana is an American company which specialises in the production of orange juice. This company‚ owned by PepsiCo‚ claims that it produces 100% fresh orange juice as it is stated on their orange juice cartons “100% pure squeezed”. On the contrary‚ researchers have found that Tropicana’s promise of fresh juice is not quite true. PepsCo Inc. released a series of posters aiming to convince customers that Tropicana orange juice is more than just juice‚ rather it is an essential for the body
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Chapter- 1 (introduction) TRANSCOM TRANSCOM TRANSCOM 1.1: Company overview: Overview: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA‚ TBL acquired threemodern bottling plants at Dhaka‚ Chittagong and Bogra from BBIL‚ Dhaka; EBIL‚ Chittagongand NBIL‚ Bogra; in March 2000. TBL manufactures the famous Pepsi range of beverages-Pepsi‚ 7up‚ Mirinda Orange‚ Mirinda Lemon‚ Slice and Soda. As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the
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Pepsi BY: Saba Zarif Thousands of people love the irresistible taste of Pepsi and because of that it is one of the most famous carbonated soft drinks to this day. The PepsiCo started off their glorious franchise from the Pepsi soft drink in 1893 by Caleb Bradham‚ who made it in his drug store where the drink was sold. In 1931‚ at the depth of the Great Depression‚ the Pepsi-Cola Company entered bankruptcy‚ due to financial losses acquired by speculating on wildly
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new Millennium Seasonal Sales Promotions – the 2000 Navratri Campaign- ‘ Thums Up Toofani Ramjhat ’‚ with 20000 free passes issued‚ one per Thumps up bottle. On-site activities‚ ‘buy one-get one free’ and lucky draw scheme like win the trip to Goa. PepsiCo telecast ‘ Navratri utsav 2000 at Mumbai’. People enjoyed a mega offer of getting one kilo of basmati rice free with 300 ml bottle. Cont.: Cont. The 2002 Summer TV Campaign- “keep it cool” the new slogan came up for the new
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company and not recall any of their products. Pepsi wanted to show the country that there was no possible way that these objects could end up in their products at the different factories. In this study there will be many different techniques the PepsiCo uses to explain to the country that this is impossible and these include: identifying the different publics‚ impact of communication on the public‚ the different PR communication tools and techniques‚ benefits and risks using these tools‚ how new
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi
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