Spoof Ad

Satisfactory Essays
Tropicana is an American company which specialises in the production of orange juice. This company, owned by PepsiCo, claims that it produces 100% fresh orange juice as it is stated on their orange juice cartons “100% pure squeezed”.
On the contrary, researchers have found that Tropicana’s promise of fresh juice is not quite true.
PepsCo Inc. released a series of posters aiming to convince customers that
Tropicana orange juice is more than just juice, rather it is an essential for the body because it provides vitamins, fibers, and other nutritional benefits. The Ad,
“It’s More Than Orange Juice” emphasises a more positive reaction towards the brand, when truly the product does not live up to its promise. According to Hemi
Weingarten, a blogger on Fooducate, Tropicana orange juice is kept in refrigerator vats for more than 6 months before it is distributed to the supermarkets. Hemi also adds that in order to prevent harmful, pathogenic bacteria from forming
Tropicana strips the freshly squeezed orange juice of its flavour and colour, then adds them back through flavour packs when the orange juice is ready to be sold
(18, 2013). Alissa Hamilton, author of the book “Squeezed: What You Don’t Know
About Orange Juice” noted that: “Tropicana Orange juice does not possess the same amount of fibers, vitamin C, and other nutritional benefits that oranges provide” which is considered as a lie towards the juice being 100% pure and natural (2011).
Rationally speaking, every orange fruit on earth has its own taste, some are sweet some are sour. On the other hand, Tropicana’s orange juice all taste the same which is impossible unless it is chemically engineered. Also, Tropicana’s Orange juice is able to last for a month without changing its flavour which clearly does not happen with truly fresh orange juice. Mike Valente, in his article “Tropicana
Orange Juice: Not So Orange!” explains how the juice is pasteurized and deoxidized, and once that is done the juice

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