Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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Pada tahun 2005‚ Clark Richard menjadi CEO Merck & Co. Sedikitnya lebih dari satu tahun kemudian‚ CEO Pfizer Inc bernama Clark Kindler Jeffrey telah bergabung dengan Merck pada tahun 1972 dan berasal dari latar belakang industri‚ sedangkan Kindler telah bergabung dengan Pfizer dari McDonald’s pada tahun 2002 sebagai konsultan hukum umum. Seperti CEO mereka‚ kedua perusahaan itu secara historis mengikuti jalur yang sangat berbeda; Merck dikenal karena keahlian penelitian‚ sedangkan Pfizer dianggap
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Does Economic Growth lead to Poverty Alleviation? Please compare and contrast very briefly the experiences of China‚ India and Brazil. What lessons can an African country of your choice learn from these experiences? INTRODUCTION The last few decades witnessed a rapid economic growth in developing countries. However‚ over 88% of the 1.2 Billion world poor (Olinto et al‚ 2013) live in these countries. (Appendix: Table 1.1) This phenomenon poses the question if the recent growth has been pro-poor
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The Role of Public-Private Partnerships in Driving Innovation L OUIS WITTERS‚ R EVITAL MAROM‚ and K URT STEINERT‚ Alcatel-Lucent The role of public-private partnerships in national economies The use by governments or public authorities of private contributions for public benefit is nearly as old as recorded history.1 For example‚ in the city-state of Athens in the 4th century BC‚ prominent citizens made major contributions in order to stage public festivals and religious events and
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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INDIA – MACROECONOMIC INDICATORS 1 Macroeconomics Project INDIA - Macroeconomic Indicators (2006-07 to present) Course Instructor Prof. Leena Mary Eapen Project Team PGP/15/13 Devanand Prasad PGP/15/36 Priyanka ruttala PGP/15/49 Shashikant Bapatla PGP/15/55 Sri K Srinivas PGP/15/61 Vijeta Shrivastava FPM/05/05 Janardan K Yadav FPM/05/04 Chacko Jacob INDIA – MACROECONOMIC INDICATORS 2 EXECUTIVE SUMMARY -------------------------------------------------------------------------------------------------------------------An
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M8:A2 Marketing Strategy George R. Rivera‚ Jr. MKT230 UB Principles of Marketing Instructor Michael Loflin February 29‚ 2012 Argosy University - Inland Empire Online Author’s Notes: George R. Rivera‚ Jr.‚ School of Business‚ Argosy University - Inland Empire Online. George R. Rivera‚ Jr.‚ is a student in the School of Business‚ Argosy University - Inland Empire Online. This class paper is M8:A2 Marketing Strategy for MKT230 UB Principles of Marketing‚ Instructor Michael Loflin‚ February 29
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21 From the Desk of the Author 22 Indian Economy : A Few Facts : At a Glance 29 Important Facts Related to Indian Economy National Income of India 90 Concepts of National Income 91 Methods of Measuring National Income 91 CSO Releases National Income-Related Estimates for 2009-10 and 2010-11 92 PMEAC’s Review of the Economy 2010-11 93 Estimates of National Income in India Some Aspects of Indian Economy 72 Underdeveloped Country 72 Salient Features of Indian Economy 73 Important Infrastructural
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IEEE TRANSACTION ON VISUALIZATION AND COMPUTER GRAPHICS 1 Surface- and Contour-Preserving Origamic Architecture Paper Pop-Ups Sang N. Le‚ Su-Jun Leow‚ Tuong-Vu Le-Nguyen‚ Conrado Ruiz Jr.‚ and Kok-Lim Low Abstract—Origamic architecture (OA) is a form of papercraft that involves cutting and folding a single sheet of paper to produce a 3D pop-up‚ and is commonly used to depict architectural structures. Because of the strict geometric and physical constraints‚ OA design requires considerable
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html>. Lee‚ Nikki J. Y. “Localized Globalization and a Monster National: The Host and the South Korean Film Industry.” Cinema Journal 50.3 (2011): 45-61. Academic Search Premier. Web. 3 Nov. 2012. Lorenzen‚ Mark Mahmood‚ Shabnam‚ and Manjushri Mitra. "Bollywood sets sights on wider markets." BBC. N.p.‚ 24 June 2011. Web. 6 Nov. 2012. <www.bbc.co.uk/news/business-13894702>. Obhafuoso‚ Patience. "Nollywood And Its Economic Impact - Nigeriafilms.com."Nigeria Films. N.p.‚ 18 Apr. 2012. Web.
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