Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
Premium Marketing Corporate social responsibility
Starbucks Corporation Since implementing its supplier social responsibility standards in 2006‚ Starbucks has engaged in more than 500 factory assessments and continues to work with more than 70 factories on improving their social and environmental standards. As part of its 2015 global-responsibility goals‚ Starbucks aims to volunteer one million community service hours globally. Starbucks has achieved LEED certification for 116 stores in 12 countries‚ with 69 per cent of company-owned stores
Premium Ford Motor Company General Electric Wind turbine
developing HBS’ Social Enterprise Initiative‚ and then went on to launch Stanford’s Center for Social Innovation and Duke’s Center for the Advancement of Social Entrepreneurship [CASE]‚ where he continues to work. AccountAbility Senior Research Fellows Marcy Murninghan and Bill Baue posed the following 10 Questions Marcy Murninghan: You‘ve participated in many cross-sector and public-private partnerships. What key qualities do you look for in partnership initiatives? And what warning signs alert
Premium Stakeholder analysis Public–private partnership Philanthropy
BA 580 June 28‚ 2011 New Belgium Brewing Case Study Analysis New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser‚ Miller‚ and Coors)‚ NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly‚ NBB and its main brand‚ Fat Tire‚ can continually grow. An evaluation of the industry‚ the business itself‚ its brands‚ and the customers
Premium
Organizations have many obligations and responsibilities to fulfill‚ which include economical‚ legal and ethical responsibilities‚ to name a few. Those social responsibilities (among others) must be fulfilled in order to satisfy its Stakeholders and guarantee it’s long-term survival. According to Investopedia‚ the new field of corporate social responsibility (CSR) has encouraged companies to take the interests of all stakeholders into consideration during their decision-making processes instead of
Premium Social responsibility Corporate social responsibility Sociological terms
A comprehensive study of responsible commerce broadens one’s perspective regarding the importance of a social paradigm within the ethics of business. By undertaking this subject‚ I was able to develop my understanding of the role of morality in business and how differing ethical theories impact upon stakeholders. Acting to benefit the interests of a majority is at the core of the consequentialist theory of utilitarianism‚ a philosophy carefully examined throughout the semester. Its merits and faults
Premium Bernard Madoff Ethics Ponzi scheme
FONTERRA AS A SOCIALLY RESPONSIBLE COMPANY Executive summary Fonterra is a co-operatively owned multinational dairy company and also New Zealand’s largest company. The purpose of this report was to determine the company’s public image as well as investigate whether the company operates in a socially responsible manner. An analysis of various instances in which Fonterra has appeared in the media was conducted with the perspectives on corporate social responsibility in mind. The conclusions were
Premium Social responsibility Milk
Introduction The New Belgium Brewing Company is one of the top three craft beer breweries in the nation. It has experienced solid growth from its original entry as a niche marketer to a brand that is now distributed across the country. Much of New Belgium’s success is a result of a well-developed positioning strategy that promotes the company’s culture as much as its product. Not coincidentally‚ New Belgium’s target market chooses brands like Fat Tire because of both the company’s culture and its
Premium Marketing Beer Brewery
Can we rely on corporations to be ethical and responsible? “Can a building have moral opinions? Can a building have social responsibility? If a building can’t have social responsibility‚ what does it mean to say that a corporation can? A corporation is simply an artificial legal structure. But the people who are engaged in it‚ whether the stockholders‚ whether the executives in it‚ whether the employees‚ they all have moral responsibilities.” – Milton Friedman Introduction In this essay
Premium Ethics Business ethics
Ethical and socially Responsive Business BUSS 100 A code of ethics will start by setting out the standard that back up the code and will describe the business commitment to its stakeholders It is intended to simplify a company’s objective‚ standards and principles‚ combining them with main beliefs of efficient behavior A code of conduct is at written guideline by the business that define the principle fundamentals of the business and provide workers knowledge on how to confront issues
Premium Business ethics Ethics