Sunday‚ December 23‚ 2012 Samsung Marketing Strategy 1:09 PM aaaa No comments Section One The Role of Marketing in Developing Successful Business Strategies C HAPTER O NE The Marketing Management Process Samsung—Building a Global Brand 1 SAMSUNG ELECTRONICS is the largest component of South Korea’s largest chaebol —one of the giant family-controlled conglomerates that have been instrumental in building the country’s economy over the past half century. Samsung’s electronics unit started
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Describe the Business Research Process The business research process is an organized approach to studying all aspects of a business‚ the market‚ and its customer base to assist in making wise business decisions. The process consists of a logical flow of steps to arrive at a management decision. Step 1 begins with a management dilemma requiring further research. Once the research question is clarified through exploration the next step begins. Step 2 is proposing research‚ or data collection
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Vicro Communications: A Failed BPR Case 1 Vicro Communications (a pseudonym is used in order to mask the identity of the organization) sought to reengineer its basic business processes with the aid of data-centric enterprise software. Vicro management wanted to rely on the software to improve the performance of its business processes. It was hoped that the software would increase information sharing‚ process efficiency‚ standardization of IT platforms‚ and data mining/warehousing capabilities. Unfortunately
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Master of Business Administration Faculty of Business and Law Sunderland Business School PROGRAMME SPECIFICATION Date of Validation Event: 2011 Date Approved by QMSC: 2011 CONTENTS Version History 3 1.0 CORE INFORMATION 4 2.0 PROGRAMME AIMS 6 3.0 LEARNING OUTCOMES OF THE PROGRAMME 6 4.0 PROGRAMME STRUCTURE 8 5.0 TEACHING AND LEARNING 12 6.0 ASSESSMENT 15 7.0 STUDENT SUPPORT
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Deriving Use Case Diagrams from Business Process Models Remco M. Dijkman University of Twente‚ Faculty of Computer Science P.O. Box 217‚ 7500 AE Enschede The Netherlands dijkman@cs.utwente.nl Stef M.M. Joosten Ordina Finance Utopics‚ and Open University of the Netherlands P.O. Box 2960‚ 6401 DL Heerlen The Netherlands joosten@anaxagoras.com Abstract In this paper we introduce a technique to simplify requirements capture. The technique can be used to derive functional requirements‚ specified in
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SUMMARIZING THE CRUCIAL STEPS OF THE STRATEGIC MANAGEMENT PROCESS THROUGH THE EYES OF ROMANIAN MANAGERS of SMEs Zenovia Cristiana POP*‚ Anca BORZA* Abstract: The paper discusses the different characteristics of the strategic management process from the perspective of Romanian SMEs managers‚ drawing on their understanding of the alternative theoretical approaches available on this concept and the existent correlation with performance. By using a qualitative research we do not engage in a
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Tourism and Hospitality Industry‚ pp. 752-763 M. Drljača: METHODOLOGY OF BUSINESS PROCESS DEVELOPMENT IN A HOTEL MIROSLAV DRLJAČA‚ MSc‚ Researcher Zagreb Airport‚ Ltd.‚ Zagreb‚ Croatia METHODOLOGY OF BUSINESS PROCESS DEVELOPMENT IN A HOTEL UDC 65.012.4:640.4 Preliminary communication Requests of interested parties‚ amongst which the customer has the central position‚ are starting points of quality management system that complies with requirements of ISO 9000ff international norms
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of communication‚ it follows that management and information are closely related. A key part of information-processing activity id differentiating between data and information. Data: are raw figures and facts reflecting a single aspect of reality. Information: is data presented in a way or form that has meaning. It provides meaning to a manager and provides a basis for action. Information Technology (IT): Refers to the resources used by an organization to manage information that it needs
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CHAPTER 1 Business Process Outsourcings Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of specific business functions (or processes) to a third-party service provider. Originally‚ this was associated with manufacturing firms‚ such as Coca Cola that outsourced large segments of its supply chain. In the contemporary context‚ it is primarily used to refer to the outsourcing of services. BPO is typically categorized
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necessary whether you are a non-profit or for profit business. Marketing is about identifying and satisfying human and social needs in the most profitably way possibly (Kotler & Keller‚ 2012). Successful marketing means being able to connect and build relationships with customers. I think it is not only important‚ but also necessary for non-profit organizations to adapt marketing techniques similar to traditional businesses. A non-profit organization is similar to a for-profit in that they both are created
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